History

This London-based brand is the product of husband and wife duo Nina and Max Leykind. In 1999, the two beauty industry veterans combined forces to start a company that paired cool products with unforgettable packaging. Their first product, an eye cream that came in a pink and blue tub, landed in the hands of superstar Kylie Minogue. The singer raved about its ability to make her skin glow, and Eyeko catapulted to fame. These days, the brand is known for its faultless mascaras and liners.

Philosophy

Keep the focus on your eyes. Inspired by Twiggy and other British style icons, Eyeko’s makeup helps you achieve mod looks—think dark liner, long lashes, and dramatic pops of color.

Birchbox Extra

Eyeko’s logo—a stylish coat of arms—references the brand’s British heritage.