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fresh
History
It all began with a soap. In 1991, fresh co-founders Lev Glazman and Alina Roytberg created a small set of opulent shea butter-infused soaps in a variety of addictive scents. The now iconic Oval Soap Collection sparked Lev and Alina’s passion for developing products that are as indulgent as they are effective. From there, the pair went on to create a full line of beauty products revolving around natural ingredients like soy, milk, and sugar. The brand is now a global powerhouse, counting the world’s top editors as fans.
Philosophy
Modern formulas inspired by ancient traditions. Every fresh Collection is centered around a time-honored ingredient, whether it’s therapeutic Umbrian Clay sourced from Italy, purifying sake inspired by Japanese geishas, or healing raw sugar once used by the founders’ grandmothers to soothe their childhood scrapes.
Birchbox Extra
From prettily wrapped soaps to shapely glass fragrance bottles, we love fresh’s gorgeous packaging.
Star Products
The bestselling Sugar Rosé Tinted Lip Treatment softens and soothes lips while adding a subtle wash of color.
