It all began with a soap. In 1991, fresh co-founders Lev Glazman and Alina Roytberg created a small set of opulent shea butter-infused soaps in a variety of addictive scents. The now iconic Oval Soap Collection sparked Lev and Alina's passion for developing products that are as indulgent as they are effective. From there, the pair went on to create a full line of beauty products revolving around natural ingredients like soy, milk, and sugar. The brand is now a global powerhouse, counting the world's top editors as fans.