Romano Ricci created this independent brand in 2006 to embody the spirit of female freedom in a range of intoxicating scents. In his eyes, Shakespeare’s Juliet is no longer pining for her lover from a balcony or lamenting her last name. She’s armed—with perfume—and she’s out to find pleasure, and maybe even a little revenge.
For Ricci, perfumery is art and seduction is a weapon. With each new fragrance, he aims to break convention and explore uncharted territories, from rarely used compositions to elevated scent concentrations.
You could say that scent is in Ricci’s genes. His great grandmother is the late Nina Ricci, whose fashion house continues to produce clothing collections and top-selling perfumes. The signature Nina Ricci fragrance, L’Air du Temps, was created by none other than Romano’s grandfather, Robert.
Scent purists will love Not a Perfume. Featuring only one element, Cetalox, this fragrance takes a popular background note and brings it to the forefront. For something flirtier, try Miss Charming, an alluring fruity floral.