I love the color when it is freshly applied, but after a few hours it turns a bit too pink for my liking. It applies well and looks great fresh though! And it lasts a long time but the pigment doesn't stay true to the color when it has been on for a while.

The shade is a perfect red and is very on trend. It still comes off on glass wear, but not nearly as much as other lipsticks I haved used.

Everything fades off my lips. EVERYTHING. Except THIS! These lipsticks are amazing. This is the lipstick that got me wearing lipstick. I hate bothering with them because they are usually expensive and don't last on my lips; while worrying about if my lipstick is even or not (vs gloss where i can just slap it on and go about my business). Once you put this lipstick on and it dries, its staying. I was able to drink and kiss my husband with no problem! It looked good for many many hours and I got lots of compliments on it! I own this lipstick in over 4 shades, because its amazing. The purples and reds are fantastic!

I bought this for my wedding in color number 353. It was the perfect shade of pink for the wedding, and it's still my favorite lipstick! I think I will buy it in a red. It does what it says. It is long lasting, but never feels chalky or makes your lips dry and crackly. It is hydrating and works really well after you exfoliate your lips! So glad Birchbox is carrying Lancome!