Nicole and Gina, co-founders of Brooklyn-based startup beauty brand LAQA & Co. wanted to make life easier for the girl on-the-go. Their first product, a pen containing high-gloss nail polish, allows users to manage their manicures anywhere (even on rollicking NYC subways!); their second product, a jumbo lip gloss pencil in a range of fresh-looking shades, requires no sharpener.

Makeup

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Nails

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