History

Alchemists spent centuries trying to turn all kinds of elements into gold with no luck. In 2008, Laura LaRocca—founder of DuWop Cosmetics—took the opposite approach: she started with gold and crafted a collection of super-luxe skin creams. These days, her new brand LaROCCA is a formidable anti-aging powerhouse, with products designed to transform ordinary skin into something miraculous.

Philosophy

Skin as good as gold. LaROCCA’s skincare collection features a patented Cellular Gold Complex made with 24k molecules that promote cellular turnover. Peptides and vitamins give skin an added youthful boost.

Birchbox Extra

LaROCCA takes social responsibility seriously. Their biodegradable products are packaged in recyclable materials and they also donate a portion of all proceeds to charity.