History

A fashion industry vet, Alice Kim was accustomed to being on the go and getting ready in a hurry. After years of rushing her beauty routine with smudgy consequences, Kim had an epiphany: why not create a product based on the makeup artist trick of using a business card behind lashes while applying mascara to prevent smearing? After experimenting with different shapes and sizes, Kim settled on the current Lash Card design, a single-use shield that has two curve shapes to suit different eye types.

Philosophy

Perfect mascara application every time. The Lash Card prevents you from getting excess color on your lid and elsewhere, making this the perfect pre-emptive strike against one of the most common makeup boo-boos. Plus, it allows you to easily layer on the formula, maximize your curl, and get those hard to reach lashes.

Birchbox Extra

Kim is a graduate of both the Rhode Island School of Design and Parsons School of Design — it’s no wonder that Lash Card is both utilitarian and aesthetically appealing.