Now a major force within the industry, Laura Geller first got her start where so many other cosmetic-aficionados do: beauty school. But Geller’s talent as an artist soon got her jobs doing the makeup of rising starts on Broadway and not long thereafter, on-air talents at CBS, AMC, CBS, and HBO. In 1993, she decided to launch her own brand, which has become a phenomenon for two reasons: innovative, easy-to-use products and Geller’s vivacious personality. To the first point: Geller pioneered “baked” powders, which begin as liquid pigments before being baked, resulting in a weightless feel and pure ingredients that are hard to beat. Designed with real women in mind, all of the brand’s offerings are both wearable and effective—so it’s no surprise that Geller is asked to appear on major beauty Goliath QVC approximately 35 times each year!
Laura Geller Beauty’s entire line is centered around products that are time-saving, high-performing, and innovative. A true industry leader, Geller created a completely new category with her baked makeup franchise. Many of her blushes, bronzers, powders, and shadows use this technique, which involves pigments being handmixed in Italy and then literally baked on terracotta pans for 24 hours.
For women who are intimidated by beauty counters at department stores or just want some privacy, Laura Geller Beauty’s studio on the Upper East Side of Manhattan offers private rooms so you can consult with one of her makeup artists without being on display.