Now a major force within the industry, Laura Geller first got her start where so many other cosmetic-aficionados do: beauty school. But Geller's talent as an artist soon got her jobs doing the makeup of rising starts on Broadway and not long thereafter, on-air talents at CBS, AMC, CBS, and HBO. In 1993, she decided to launch her own brand, which has become a phenomenon for two reasons: innovative, easy-to-use products and Geller's vivacious personality. To the first point: Geller pioneered "baked" powders, which begin as liquid pigments before being baked, resulting in a weightless feel and pure ingredients that are hard to beat. Designed with real women in mind, all of the brand's offerings are both wearable and effective--so it's no surprise that Geller is asked to appear on major beauty Goliath QVC approximately 35 times each year!