HISTORY

Once upon a time, there was a Parisian husband and wife team who had a passion for hair care. Her expertise was in treatment products, while he specialized in botanicals. In what was truly a perfect match, Leonor and Jean-Marie Greyl combined their love of beauty and botany and voilà, the eponymous brand was born. Fast forward 40 years, and the company is a thriving family business (daughter Caroline Greyl is CEO) that now includes the renowned Leonor Greyl Institute. At this posh hair haven, the fashionable and famous (Oscar winner Jean DuJardin is a regular) come to indulge in customized treatments and shop the brand’s collection of natural, vitamin-enriched products.

PHILOSOPHY

Nothing beats the restorative powers of natural hair care products. Right from the beginning, Leonor Greyl has been committed to using botanical ingredients and sustainable sourcing. You’ll never find parabens, sulfates, or silicone in their formulations. Products are laden with wheat oil, honey, seaweed and other plant and vegetable extracts that get to the root of most problems by repairing and protecting hair follicles.

BIRCHBOX EXTRA

Leonor Greyl’s shampoos, conditioners, masks, and serums have a glam following—Madonna, Gwen Stefani, and Miley Cyrus are all rumored to be fans.