History

Board-certified dermatologist Dr. Julie Pena advises everyone to wear sunscreen daily. But sticky formulas and complicated skincare regimens kept many of her patients from following her advice. That’s why she created Likewise, a line of simple all-in-one moisturizers that provide broad-spectrum sun protection while delivering powerful antioxidants.

Philosophy

Instead of a one-product-fits-all approach to sunscreen, each Likewise facial moisturizer is created to work for your particular skin type, whether your skin is oily, dry, or a little bit of both. Looking to simplify your skincare regimen even more? Dr. Pena recommends using the same product as a nighttime moisturizer to repair skin overnight.

Birchbox Extra

All Likewise moisturizers are water-resistant, so there’s no need to wear a separate sunscreen while enjoying your favorite outdoor activities.

Star Products

Available in Normal to Dry and Normal to Oily versions, Likewise Facial Moisturizer + Sun Protectant SPF 50 is packed with antioxidants to hydrate and calm even the most sensitive skin. Plus, the zinc-infused formula absorbs quickly and doesn’t leave a white cast behind.