History

This new professional brand has one goal in mind: to revolutionize the field of hair care. Especially great for color-treated and damaged locks, LiQWd’s groundbreaking products feature exclusive ingredients to give your hair a fresh-from-the-salon look. Their innovative Nano-Hydrasphere™ technology penetrates the hair shaft to deliver moisture from the inside out.

Philosophy

Futuristic products that take on your biggest hair challenges. From protecting fragile dyed locks to smoothing flyaways, LiQWd’s collection helps combat all sorts of bad hair behavior.

Birchbox Extra

Celebrity stylist Rachel Zoe describes LiQWd’s products as "game-changing".

Star Products

We love LiQWd's Professional Volumizing Catalyst for adding volume to flat-ironed locks.