In 2007, record label mogul Larry Frazin and fashion industry vet Sydney Holland teamed up to launch LIV GRN, a lifestyle brand that’s both eco-savvy and totally chic. Its clothing and beauty collections are fully sustainable, and have snagged spots in hip boutiques and celebrity closets across the country.
What you wear should reflect how you live. That’s why LIV GRN’s beauty products are natural and biodegradable; clothing is made with organic, raw materials; and graphic logos encourage active participation in the sustainability movement. They’re proof that eco and chic really do go hand in hand.
As the ultimate shout-out to Mother Earth, LIV GRN donates ten percent of every purchase to Global Green, the American branch of Green Cross International, which aims to draw public attention toward sustainable living and climate change.
Inspired by ecological authors William McDonough and Michael Braungarts’ ‘Cradle-to-Cradle’ philosophy, LIV GRN’s C2C fragrances are smart, rich, and completely bio-sound. Rock them under a LIV GRN graphic tee, and you’ll look good, smell good, and do good at the same time.