History

After spending 15 years in the beauty industry as the owner of sleek cosmetic stores and salons, Manna Kadar learned what worked for her busy, time-stressed clients. When the Paris-born beauty veteran realized that women needed products that would take half the time to apply but last twice as long, she stepped up. In January 2012, Kadar launched her own line of multi-tasking must-haves. The ambitious brand includes fifteen products in over a hundred hues.

Philosophy

Beauty simplified. All Manna Kadar Cosmetics are fun and feminine yet easy to apply—whether you’re a makeup pro or a beauty newbie.

Birchbox Extra

Manna Kadar is a big believer in making your products work extra-hard (and so are we!). She created Transfix, a liquid that turns any eye shadow into a smudge-proof liner, as well as a lip primer that doubles as a base for lids.