History

When California attorney Tessa Yutadco underwent a full-body, healthy living self-improvement project in 2008, she was just looking for personal wellness. But all that kale and yoga had another side effect: balanced, glowing skin. Yutadco found that natural beauty wasn’t just part of the package, but that it was empowering. With that, My Prime™—a collection of five results-oriented, antiaging skin savers—was born. In keeping with her total approach to wellness, the products are vegan, gluten- and cruelty-free.

Philosophy

Wellness inside and out. From the pure botanical formulas to the sustainable sourcing practices, My Prime™ strives for the best of science and nature without the harmful ingredients. All the brand’s products are designed to solve specific skin issues, from excess oil production to under eye puffiness.

Birchbox Extra

Some of the products in My Prime™’s debut collection features pili and morniga oils, antioxidant-rich, fatty-acid-packed ingredients indigenous to Yutadco’s native Philippines. The oils spur healthy cell renewal and deeply hydrate, among other things.