This hot new brand was founded by a husband and wife duo with impressive credentials. As biochemistry professors, Dr. Myron and Dr. Elaine Jacobson spent over two decades researching the role of niacin—a potent form of vitamin B—in human skin health. As they learned, niacin had the miraculous ability to heal past sun damage by activating the cellular DNA repair process deep within the skin. The only problem? Most forms of topical niacin weren’t easily absorbed. The professors saw an opportunity to develop their own form of the potent ingredient: Pro-Niacin™, a super fine molecule that penetrates beneath the surface. Their hard work culminated in a comprehensive skincare line designed to share their discovery with the public.
Pro-Niacin™ is the golden ticket to great skin. NIA24®’s patented ingredient reverses the signs of past sun damage while fortifying skin’s natural defense barrier. Clinical trials have shown that it reduces the look of brown spots and fine lines while firming and toning skin. The brand’s unique MicroNutrient Delivery system ensures that a continuous dose of Pro-Niacin™ is released throughout the day, keeping your skin protected around the clock.
Dr. Myron and Dr. Elaine Jacobson’s skincare research is contributing to the wider medical world—the National Cancer Institute is evaluating the role of niacin in preventing skin cancer.