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Sedu®
History
In 2004, a group of stylists teamed up with scientists to create a professional line of hair tools that could meet any styling challenge. Sedu has become a runaway success with pros and consumers alike. The brand’s secret lies in its obsession with even heat distribution in its styling irons, flat irons, and hair dryers.
Philosophy
Sedu® has mastered the art of temperature control. Ultrafine polished ceramic plates ensure its flat irons distribute heat evenly, while ionic technology in its blow dryers help hydrate locks by breaking up water into smaller molecules, allowing it to be absorbed into the hair shaft more easily.
Birchbox Extra
Because Sedu® tools have sophisticated heat control, they’re much more gentle on your hair. You can use them daily without any worry.
Star Products
The compact Sedu® Revolution Pro Tourmaline Ionic 4000i Hair Dryer has six heat and speed options and cuts your drying time in half; the 25MM Clipless Iron uses a no-clamp barrel to create loose waves; the Revolution Flat Iron heats up in 25 seconds and gives you stick-straight, glassy hair.
