After working as an apprentice for industry heavyweight Jacob the Jeweler, Danna Kobo launched Shashi in 2009. Inspired by her globetrotting background, the eye-catching collection of bracelets, necklaces, and rings features flourishes of Indian, Moroccan, Nepalese, and African influences. Fans of Shashi include a wide range of A-list celebs, from Taylor Swift and Rachel Bilson to Rihanna and Katy Perry.
Shashi, a name in India that means “moon,” infuses spirituality into minimalist-chic designs. Inspired by temple bracelets distributed during Hindu prayer ceremonies, Shashi accessories celebrate individuality and sublime sentiment—gifting a bracelet or wearing one yourself is a symbol of an inimitable bond that will endure for a lifetime. More than just jewelry, Shashi is an emblem of good luck, friendship, and love.
Danna was one of the first designers included in the prestigious CFDA Fashion Incubators program. Fellow recipients included Alice Ritter, Prabal Gurung, and other fashion pioneers.