Editor's TipEditor's Tip

You wouldn’t want your shampoo to be lonely, right? Grab SHU UEMURA Art of Hair’s matching Full Shimmer Illuminating Conditioner.

SHU UEMURA Art of Hair

Birchbox Breakdown

After one too many dye jobs, our strands were starting to look pretty fried. But not anymore, thanks to this this color-protecting shampoo from luxe brand SHU UEMURA. In addition to smelling like roses (literally), it keeps color-treated locks hydrated, protected, and glossy. Even if you’re sporting your natural hue, you can use it to get vibrant hair worthy of a shampoo commercial.

How it Works

Gentle enough to use every day, this lightly foaming shampoo contains musk rose oil, a wonder ingredient that’s renowned for its protective properties. High in vitamin A and fatty acids, musk rose oil prevents oxidation, which means your color will stay true-to-hue and never turn brassy.

How to Use

Wet your hair in the shower, and massage a small amount of shampoo into strands, concentrating on the roots. Rinse with warm water.

More for You!
  • Product orders $50+ and all monthly box brands ship free
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

123 Reviews
3.9 out of 5 stars
5 Star
54
4 Star
31
3 Star
20
2 Star
11
1 Star
7
Hair type
Curly
Dry
Fine
Frizzy
Kinky
Normal
Oily
Straight
Thick
Wavy
Hair color
Brown
Blonde
Black
White or gray
Red
Other
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply

Most Helpful Customer Reviews

Liquidy, didn't lather well, didn't clean well

I received a sample packet of this shampoo and the accompanying treatment in my Birchbox a few months ago. I dyed my hair last week so I pulled out the sample to test. Terrible. The shampoo had a very liquid, runny consistency and it didn't lather well. After using it, my scalp didn't really feel clean and I noticed that my hair got greasier far quicker than usual. I won't bother writing a review for the treatment, but I also didn't enjoy it. It didn't have a nice, texture and didn't give my hair very much slip or make it feel any smoother or look shinier. I mean, after one use I can't say much about how these products have helped preserve my color. But overall, I do not believe they are not worth the exorbitant price tag.

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Love it
Purchased

Yes, it's expensive. And yes it does what it says. My hair is very thick and coarse. I found my hair had to be very very wet before applying the shampoo or it wouldn't create enough suds. My hair color stays true and has wonderful shine.

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Love love love!
Purchased

This provides the most amazing shine and luxurious feel to my hair. I'm in love with the scent. It's my go-to for special occasion hair.

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Love Shu Uemura!
Purchased

I really have enjoyed this product so far. It really does give that glazed look that it promises. It cleanses well, but it does not lather up very much so it does take a little more product for me since my hair is very long. I will say the product smells wonderful, but the smell does not linger and it's a very faint smell. Overall, I love this product and I will purchase it again.

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
My personal CEW award!

Shu Uemura company was started by a man who only expected perfection from all his products and artists. This is another one of them. I have been a consumer of their products since I met Mr. Shu Uemura in 1989 and felt like a child with a new a full set coloring box when I saw all his colors displayed on the sale's shelves. He isn't around to enjoy seeing his hair products be the best in the market, yes expensive, but what price for beauty? This leaves my hair, which by nature is wiry, a nice smooth silken finish. My husband has even noticed it. He would like more fragrance but as we all know fragrance is generally not something that is good for you unless it's botanical.

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Smells fantastic
Purchased

This shampoo smelled so good! I only got a few uses out of the samples, but my hair did look pretty good for those few days. I may have to purchase this when there is another % of sale.

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Great for color treated hair!
Purchased

I'm a blonde with thin hair, I also highlight. This was recommended to me by my stylist. It creates lots of later and smells great...I dont' notice much volume, but keeps hair in healthy condition.

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Sample still in my shower

I received this sample months ago in my Birchbox. I save it to be used every now and then when I want a good hair day! This shampoo is amazing. It smells great and makes my hair flat and smooth. Love it. Too pricey to buy though - although, if I had a ton of money, I totally would. :)

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Best Hair Day EVER.

I have mildly-treated hair (one body wave and two rounds of highlighting/lowlighting), but I received this as a sample along with the SHU UEMURA Art of Hair Full Shimmer Illuminating Treatment. My hair is thick, long, and has crazy waves under straight locks- I was able to squeeze TWO uses from both samples. I used both samples and used the hair dryer on my hair with a regular brush; and I have NEVER received so many compliments on my hair. My hair was evenly textured, incredibly soft- I could finger-comb my hair ALL DAY. Even my husband noticed a difference over pixelated Skype. I would TOTALLY use this all the time, but unfortunately it's cost prohibitive. Highly recommend this product if your wallet can afford it!

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
It made my hair soft and smooth

I loved using this shampoo! It made my hair so smooth and shiny. I used it until my sample ran out. It also smelled nice. Unfortunately it is insanely expensive, so I won't buy it. I enjoyed getting to try it with my sample though.

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No