HISTORY

Holistic nutritionist Adina Grigore began blending organic products to tame her own sensitive skin troubles. Soon after, she realized others sought healthy skin through simple and safe means, too. She founded Brooklyn-based SW Basics, a new bath and body collection made with all-natural elements. For this mindful brand, less isn’t just more—it’s everything.

PHILOSOPHY

No-frills sustainable skincare. SW Basics produces handmade staples comprised of all-natural, Fair Trade, or locally-sourced ingredients. It goes without saying that their products are sensitive skin friendly. Each item contains no more than five easy-to-understand ingredients, such as rosewater, apple cider vinegar, and tea tree oil.

BIRCHBOX EXTRA

Gwyneth Paltrow says SW Basics' minimalist approach to skincare is “the way it should be.”