This French brand's claim to fame: it invented the world's first lash-enhancing product. The year was 1948, and the setting was a hospital in post-war Paris. Armed with the mission to treat burn patients, a young female doctor named Danielle Roches created a soothing anti-bacterial cream made with botanicals. To her surprise, the cream had the unexpected consequence of causing her patients' lashes to grow lusher and thicker. Roches patented her cream and it became the bestselling Lipocils. Over the decades, Roches' company has helped scores of madams and mademoiselles lengthen their lashes naturally. These days, Talika has expanded its offerings beyond its original lash products to include everything from nail regenerators to a two-in-one lip treatment and teeth brightener. Celebs adore their targeted products for their ability to solve all sorts of dilemmas.

Skincare

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Makeup

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