Sarah Tay was overwhelmed by the typical department store beauty array. After scanning hundreds of complex ingredient labels, she decided to take matters into her own hands. Tay launched her namesake line with a single goal: to create the natural products that she wanted to use herself. TAY’s antioxidant-rich skincare collection strives to simplify every woman’s beauty regimen.
Clean, pure, and effective. From invigorating green tea to soothing calendula extracts, Tay only uses organic and natural ingredients. The wholesome formulas are the end results of exhaustive research and testing — they work, period.
TAY’s products are certified vegan and cruelty-free. We’re also extremely impressed that their manufacturing plant is powered by wind energy.