By day, Marissa Shipman was a television producer. But off-duty, she was a lifelong makeup enthusiast. Shipman’s love of cosmetics eventually inspired her to step away from her first career and launch her own brand. Armed with a few books on how to create your own makeup, she went into her kitchen and started experimenting. Shipman soon perfected her homebrewed concoctions with the aid of a chemist, and theBalm® officially took off. The San Francisco-based brand continues to win beauty lovers over with its hip attitude and gorgeously wearable products.
Fun and glamour go hand in hand. From versatile shadow palettes to cult concealers, theBalm®’s products are designed to liven up your mood (and your face). Beyond the long-lasting formulas, we love the graphic packaging and the clever names—who else would dare to name a lipstick “Ima Goodkisser?”
Editors at some of our favorite mags—think Nylon and Marie Claire—are theBalm® devotees.