Longtime friends Lindsey Boyd and Gwen Whiting both had an appreciation for beautiful fabric. Boyd was a U.S.-sales manager at Chanel ready-to-wear, and Whiting was a senior designer at Ralph Lauren Home. But, like most of us, they were frustrated by what happens after gorgeous clothes or linens come home from the store--the inevitable stains, pilling, and stretching that occur after regular wear and tear. Armed with their knowledge of textiles from their studies at Cornell, both Boyd and Whiting also knew that many 'dry-clean only' items can really be washed at home--without toxic chemicals or the extra expense--if the right cleansers are used. Merging their backgrounds in luxury brands and their academic smarts, the pair set out to create their own solutions to simplify the fine art of laundry. The result is an eco-friendly collection of treatments formulated for different fabric care problems --far superior to the one-big-bottle-of-detergent approach--that are easy to use and smell as good as your best perfume.

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