Wild & Wolf got its start in 2005 with Pretty Useful Tools, a range of pretty and useful tools for the home, garden, and garage. Since then, the British company has become something of a curator extraordinaire, expanding its product lines to include a wide range of in-house brands, licensed ranges, and collaborations. Of note are the V&A collection for home and garden and collaborations with fashion designer Ted Baker, artist Rob Ryan, and textile guru Celia Birtwell.
The company’s original collection, Pretty Useful Tools, says it all: This is a brand that’s about making ordinary things, like garden spades and forks, a bit more fun. Their motto: Practical doesn’t have to mean boring.
Wild & Wolf’s products have graced the pages of Glamour, Vanity Fair, Elle Décor, and Vogue.