Like mother, like daughter. Willa Doss grew up learning about skincare from her mom, from the importance of washing your face every night to the importance of applying SPF in the morning. But when the two of them started to search around for girl-friendly skincare, they were frustrated by the abundance of chemical-filled products out there. Not one to waste time, eight-year-old Willa decided to start her namesake company. Together with her mom, a former executive in the Hollywood movie industry, Willa developed a line of natural products united by their cute purple and white packaging.