History

Like mother, like daughter. Willa Doss grew up learning about skincare from her mom, from the importance of washing your face every night to the importance of applying SPF in the morning. But when the two of them started to search around for girl-friendly skincare, they were frustrated by the abundance of chemical-filled products out there. Not one to waste time, eight-year-old Willa decided to start her namesake company. Together with her mom, a former executive in the Hollywood movie industry, Willa developed a line of seventeen natural products united by their cute purple and white packaging.

Philosophy

You’re never too young to start taking care of your skin. The mother-daughter team behind willa™ believes in using the best formulas around. That means no sulfates, parabens, or other harmful chemicals. Instead, willa™ products feature natural botanical extracts, and they’re hard-hitting enough to address serious skin concerns like acne.

Birchbox Extra

willa™ never tests on animals, and all their products are made in the U.S.