History

Fed up with orange-y self-tanners? So was Dera Enochson. But instead of succumbing to UV rays, she spent two years testing new formulas to come up with XEN-TAN, a sunless tanning collection that yields realistic color with no streaks or weird after-smell. Since then, the line has become a red carpet favorite as well as an insider pick — it snagged Allure Magazine Readers’ Choice Award.

Philosophy

Tanning is dangerous. Pale skin is boring. There has to be a better way. XEN-TAN painstakingly cultivates its products from the highest quality ingredients to make sure they not only work on everyone, but that they offer a flattering alternative to harmful sun exposure.

Birchbox Extra

XEN-TAN uses moisturizing oils and just the right amount of DHA (dihydroxyacetone) to make sure every tan is hydrating, natural looking, and streak-free. Thanks to cutting-edge technology, color sets in just three hours and products smell yummy, too.