History

Your best friend—she’s extraordinarily savvy and fun, and knows precisely when you need a pick-me-up or a chocolate bar. Former model Stacey Schieffelin took that notion and extended it to beauty, launching Your Best Friend (ybf), a line that is as trustworthy as your bestie. Schieffelin designed easy-to-use products that solve problems you didn’t even know you had, starting with her insider favorite brow pencil. 

Philosophy

Beauty is all about confidence. A 20-year veteran of the modeling industry, Schieffelin has taken her years of experience and distilled it into a collection of accessible makeup and tools. All the color products are infused with ybf’s Smart Active Complex to keep skin healthy, and there are plenty of tricks on their website to help you make the products work for your face shape and skin type. 

Birchbox Extra

Schieffelin is a regular on HSN, where she’s known for doling out useful beauty tips to viewers.