Your best friend--she's extraordinarily savvy and fun, and knows precisely when you need a pick-me-up or a chocolate bar. Former model Stacey Schieffelin took that notion and extended it to beauty, launching Your Best Friend (ybf), a line that is as trustworthy as your bestie. Schieffelin designed easy-to-use products that solve problems you didn't even know you had, starting with her insider favorite brow pencil.

Makeup

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