Not all mineral cosmetics are created equal. For Pauline Youngblood, the founder of Youngblood Mineral Cosmetics it was her career as a medical aesthetician that spurred her desire to create products for patients who underwent medical procedures and needed to cover imperfections as their skin healed. Youngblood devised a paraben-free collection made up primarily of four finely milled minerals that are free of heavy filters and pore-clogging ingredients, which allows even acne prone skin to breathe underneath layers of foundation and powder. A note: While the main ingredient in the line’s mineral foundation is titanium dioxide, a bit of natural UVA/UVB protection, it’s not enough to warrant skipping your usual sunblock.
What separates Youngblood from many of the other mineral-based cosmetic lines on the market is the brand’s dedication to creating colors that actually work for a variety of women’s skin types and tones. They’re constantly finding ways to innovate to create products that are silky soft, minimize dryness and draw up moisture and nutrients from the depths of your skin. Did we mention they check off all the eco-friendly boxes too? (They’re cruelty-free, nano-free, oil-free, talc-free, and fragrance-free.)
Feeling overwhelmed by choice? On Youngblood’s skin concierge service will help you figure out what colors and products will work best for you with their online questionnaire.
The light-as-air Mineral Primer goes on silky smooth; the Hi-Definition Hydrating Mineral Perfecting Powder is the perfect midday touch up because it skillfully absorbs excess oil; and the Pressed Mineral Eyeshadow Quad offers richly- saturated blendable pigments that won’t fade or crease.