History

In 1979, Zoya Reyzis and her husband, Michael, left their native Russia to move to the United States. The move prompted Reyzis, a classically trained pianist, to change careers and earn her cosmetology license. After realizing that there was a lack of top quality nail products made with natural ingredients, Reyzis decided to collaborate with her husband, an advanced chemist, to create the first long-wearing toxin-free polish. Since then, they’ve revolutionized the nail industry and built an empire of natural, safe, and quality products.

Philosophy

From its inception, Zoya’s top priority has always been creating healthy products. Their collection of over 300 shades of lacquer, from trendy hues to classic colors, is completely free of toluene, formaldehyde, DBP and camphor—ingredients that are found in most traditional polishes.

Birchbox Extra

Bottled based on demand, Zoya nail polishes aren’t left to dry, age, and separate on warehouse shelves — which means they’re as fresh as possible.