Editor's TipEditor's Tip

Check out more of this year's CEW finalists and winners right here in our shop.

Birchbox Breakdown

The same way blockbuster movies can win Oscars (think: Titanic and Star Wars), certain drugstore beauty products can win elite industry honors. This box contains those rare gems. We teamed up with the Cosmetic Executive Women (CEW) Beauty Insiders’ Choice Awards—the Oscars of the beauty world—to create an exclusive box for you. This year, over 5,000 industry pros cast their votes for the best mass products, representing the best and brightest that drugstore beauty has to offer. Sample these breakout stars and get addicted. A $49 value!

How it Works

You’ll love waking up to the cooling sensation of Simple® Revitalizing Eye Roll-On, which uses vitamin B5 and cucumber to naturally revive tired eyes. From the moment you apply your makeup in the morning, the shimmery, waterproof L’Oréal Paris Infallible Eyeshadow won’t budge from your lids. Protect your hands from the day’s ravages with Burt’s Bees® Ultimate Care Hand Cream, a potent paw-protector made with baobab oil to lock in moisture. And don’t be surprised if your friends beg you for a swipe of Revlon® Just Bitten Kissable™ Balm Stain, which gives lips a rosy sheen. For extra-intense moisture whenever your lips are feeling parched, turn to Nivea® A Kiss of Olive Oil & Lemon Moisture Rich Lip Care. Finally, apply this high-powered treatment for sun spots: Olay® Pro-X Spot Fading Treatment.

How to Use

Each box contains:
Simple® Revitalizing Eye Roll-On
Burt’s Bees® Ultimate Care Hand Cream
Revlon® Just Bitten Kissable™ Balm Stain
L'Oréal Paris Infallible Eyeshadow
Nivea® A Kiss of Olive Oil & Lemon Moisture Rich Lip Care
Olay® Pro-X Spot Fading Treatment

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

270 Reviews
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Most Helpful Customer Reviews

great buy!
Purchased

this box was a great buy! came with some expensive products and was bought at a steal! loved the lemon and olive oil lip balm so good! also the eye shadow that was great for summer in a shimmer blue.

2
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Make more please!
Purchased

I love it when birchbox comes out with these special edition boxes! The products Inside are wonderful and definitely worth the price you pay! Samples galore that you will love and buy full size!

5
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Love it
Purchased

Love it ......can't wait to get more, I'm really happy and I think the items I got were amazing. I will re order

5
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Fantastic
Purchased

I think I have used every single item in the box -- all the items worked with my skin tone, or were the perfect addition to my make-up bag. I definitely can see why this box was called 'mass appeal'

4
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Loved trying new products
Purchased

This box was filled with products I now love. It was nice being able to try products I can purchase at a drug store and am still using the lipgloss it included. I can't wait till another pack like this comes around.

5
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Girls' Night
Purchased

I purchased a number of these for a girls' movie night, and everyone was in love. It was such a great value, and pretty much everything was usable. The midnight blue eyeshadow was a bit much, but items like the lotion and olive oil chapstick became purse staples for all of us.

5
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It was all good
Purchased

I liked everything in this box I cant wait to buy these when they come out. I like to share my new finds with friends and family

5
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Loved this box!
Purchased

This was a great box of goodies, and I'm so glad I chose the mass-appeal box rather than the one with prestige brands. I loved everything in this box, and the value couldn't be beat. So many of these items are things I've passed by in the drugstore, but I won't anymore! They're great quality and several have become staples in my beauty routine (I'm talking to you, Simple eye roller, Burt's Bees hand cream and Nivea lip balm!).

5
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Loved this box!!!
Purchased

OMG i totally loved this box! everything in it is amazing!!! I especially loved the eye roller and burts bees items. The eye roller wakes me up every morning and takes away those tired bags under my eyes. I will definitely be purchasing this item again!

5
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Great box
Purchased

This was a great box with a lot of great products. I like the birchbox extra boxes they fill they with great new things to try

5
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