Editor's TipEditor's Tip

Waste not, want not: Exude’s innovative applicators let you control exactly how much pigment you use.

Birchbox Breakdown

The founders of Exude have managed to solve an age-old dilemma: how to make a lipstick that won’t lose its shape over time. Their crowning achievement: a unique crystal-clear applicator that dispenses the perfect amount of pigment every time. Megastylist Rachel Zoe loves the moisturizing formula and rich, long-wearing shades. Who are we to argue with Hollywood royalty?

How it Works

The innovative delivery system allows for super precise applications without any mess. Lipstick lovers rave about the Lip Cremes, which go on velvety smooth and combine dense pigment with a dose of vitamins E and C. Glossaholics go crazy for the non-sticky Lip Glosses, which are infused with a complex of omega acids, vitamin E, and goji berry extracts.

How to Use

Remove the cap, and twist the base to release a small amount of pigment. Apply to your lips. If you accidentally release too much pigment, you can twist in the other direction, and the excess will go back into the applicator.

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

89 Reviews
3.8 out of 5 stars
5 Star
29
4 Star
32
3 Star
18
2 Star
2
1 Star
8
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Most Helpful Customer Reviews

Easy to wear, long lasting
Purchased

I got 2 colors of this lipstick - the more pigmented Red#1 and the Scarlet Red Gloss. The Red#1 is a great red (I'm always searching for that "perfect" red) and wears really well. Touch ups are needed after eating/drinking, but the formula is non-drying, so I expected that.

The Scarlet Red Gloss, though, is my favorite. Long wearing for a gloss, has a great minty scent, and the color is less of a shocking red and a more natural reddish pink. I bought several of them to give as holiday gifts because I always get compliments whenever I'm wearing this. With the tube packaging I don't have the same issues I do with other glosses that tend to leak around the seal of the applicator, which is a really nice bonus.

5
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Cool applicator, wrong formula.
Purchased

I really wanted to love this product, but was kind of oh hum about the result. The applicator is a neat idea. The formula of the lip color I was not as impressed with. The color nude that I received was sheer with lots of gold and sparkles. I would've preferred it to be a thicker consistency and no glitters.

3
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Interesting...

It is an interesting concept, and the color is really great. I really like that the shape stays due to the applicator, but the actual lipstick is a little heavy and sticky for my taste.

4
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Lovely!

As a redhead, I was very nervous about trying a matte lipstick--especially one called RED velvet, but this one is fabulous! My lips never felt dry or flaky. It is very moisturizing and almost creamy. It is a perfect way to spice up any old night!

5
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Interesting...
Purchased

It's ok, maybe I'm just not so into the color (I picked up the Nude), it looks more brown than Nude. It's a lipgloss in a lipstick tube, really nothing amazing about that. The product isn't too sticky, but it doesn't last that long. I would pass on picking up another one.

3
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Innovative !

Love love love everything about this lipstick/gloss! Escpecially the applicator! I have broken too many lipsticks to count, and the application on Exude is the perfect solution! The gloss which covers like a lipstick stays inside the applicator and you can twist out as much or a little as you like! Also, the colors have staying power and are not sticky! Great BB find!

5
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Fun Idea

I really like this gloss the color is rich and the product is smooth. I love the shape and idea of this I give it 5 stars!

1
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Moisture and color!

I have bought this similar product with AVON. It moisturizes your lips more than it gives it any color. Great texture !

3
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Love it!
Purchased

I purchased the Red #1 shade and it is awesome - truly a great shade of red! I also love how moisturizing it is and lasts a long time, without having to reapply constantly. Would definitely recommend! Can't wait to try other shades.

5
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Amazing
Purchased

I can not get enough of this product. The color is gorgeous ( I bought it in dusty oink) and the applicator is so unique!

4
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