Editor's TipEditor's Tip

Extend the life of your color and follow with the complementary Bamboo UV+ Color Protection Vibrant Color Conditioner.


Birchbox Breakdown

After setting aside a chunk of time and money to bolster your natural color, you curse the day you notice your former hue peeking through—three weeks before your next appointment. Instead of making an emergency salon visit, try this sulfate- and sodium- chloride-free cleanser. Clinically proven to maintain color and brightness for up to 60 washes, it contains UV filters to thwart color fade-out and the brassy effects of too much sun exposure.

How it Works

This fortifying shampoo contains organic bamboo extract, which builds a foundation for healthy hair. A special melon essence reinvigorates damaged strands, and the rinse-resistant Color Hold® UV Shield Technology keeps color intact. The shampoo’s organic and gluten-free formula won’t create a hefty lather, but it will leave strands feeling light.

How to Use

Wet hair in the shower; squeeze a nickel-sized amount into your palm. Gently massage throughout strands and scalp. Rinse thoroughly with warm water, and follow with conditioner.

Water (Aqua), Cocamidopropyl Betaine, Disodium 2-Sulfolaurate, Sodium Methyl 2-Sulfolaurate, Cetrimonium Chloride, Sodium Methyl Cocoyl Taurate, Bambusa Vulgaris Water, Bambusa Vulgaris Extract, Citullus Lanatus (Kalahari Watermelon) Seed Extract, Rubus Idaeus (Raspberry) Leaf Extract, Aleurites Moluccana Seed Oil, Moringa Pterygosperma Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Lauramide MEA, PEG-150 Distearate, Silicone Quaternium-8, PEG-120 Methyl Glucose Dioleate, PEG-40 Hydrogenated Castor Oil, Glycerin, Panthenol, Amodimethicone, Polyquaternium-55, PEG-90 Glyceryl Isostearate, Methyl Gluceth-10, PEG-15 Soyamine/IPDI Copolymer Dimer Dilinoleate, Sodium Benzoate, Polyquaternium- 7, C11-15 Pareth-7, Quaternium-95, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Panthenyl Hydroxypropyl Steardimonium Chloride, Laureth-9, Linalool, Limonene, Disodium EDTA, Propanediol, Laureth-2, Glycol Distearate, Laureth-4, Trideceth-12, Octocrylene, Hydrolyzed Soy Protein, Hexyl Cinnamal, Polysilicone-15, Aminomethyl Propanol, Butyl Methoxydibenzoylmethane, Alcohol, Caprylic/Capric Triglyceride, Inulin Lauryl Carbamate, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Methylchloroisothiazolinone, Phospholipids, Behentrimonium Chloride, Sucrose Laurate, Methylisothiazolinone, Ascorbic Acid, Tocopheryl Acetate, Saccharomyces/

Magnesium Ferment, Wasabia Japonica Root Extract, Saccharomyces/Iron Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Saccharomyces/Zinc Ferment, Polyquaternium-10, Silanetriol Melaninate, Superoxide Dismutase, Bromelain, Papain, Fragrance (Parfum).

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Product Reviews & Sample Feedback

8 Reviews
4.4 out of 5 stars
5 Star
4 Star
3 Star
2 Star
1 Star
Hair type
Hair color
White or gray
17 & under
55 & over

Most Helpful Customer Reviews

Soft & Smooth

Alterna makes the best high-end shampoos & conditioners in my opinion. I usually get the Caviar line when I'm splurging but tried this and was just as happy with the way it made my hair super soft, smooth, tamed flyaways, & brightened. It did all of that in a non-greasy way...so much so that I skipped 3 days of shampooing! The downside: if you're a fan of the scent of the Caviar products you may be disappointed (like I was) that this doesn't resemble that smell at all.

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Nice shampoo

This is a nice shampoo. It makes my hair shiny and reduces frizz along with helping retain my the color in my hair.

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Great natural shampoo

Great option for color treated hair. Many good natural Ingredients to keep hair in shape, not all chemicals like other products.

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sulfate free

This is good shampoo to try. I have to color my roots every 3 weeks. I've been using this for two weeks and no signs of grey yet. It smells good and leave my hair soft. Love the feeling.

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Best Shampoo for Color Treated Hair

I dye my hair about every 6 weeks and use Bamboo ColorHold+ Vibrant Color Shampoo every day. It keeps my hair looking as good as it did the day I walked out of the salon. I have dry hair too and have a hard time finding a good shampoo but since I started using this my hair has felt softer!

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Nice Shampoo

This is a great shampoo for my highlighted hair. I had been using the Alterna Caviar Anti-Aging Moisture (purple bottles) shampoo and conditioner but ran out and decided to try this one. I do prefer the Moisture for the winter for my medium thick frizzy hair but this is really great for summer. Love the conditioner too

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Good for color treated thin hair

I dye my hair jet black and it is very thin and baby fine. This shampoo is great, low suds, smells wonderful, little goes a long way...glad I got it!

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Love this Shampoo!

I got this shampoo after getting my hair colored red, the first time I used something that I got at a local store, and my color was basically gone within a week or two. After this, I purchased the Alterna ColorHold+ and began using it right after my second hair coloring of the bright red that I spent a lot of money on. It's been about 2 weeks, and it's still as vibrant as the day I got it colored. I'm in love and will not be switching, this is what I'll be using from now on!

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