Editor's TipEditor's Tip

After shampooing, follow with amika's luscious Obliphica Nourishing Mask for extra hydration.

amika

Birchbox Breakdown

The hair experts at amika went to the ends of the earth to source this color-friendly shampoo. It contains Siberian sea buckthorn berry oil, which is loaded with omega acids and vitamins to promote hair health. The silky shampoo sinks into each hair follicle to quench dryness and repair damage. The sweet scent comes courtesy of wild cherry extract.

How it Works

Especially great for color-treated hair, the sulfate-free formula locks in color and balances out your hair’s pH levels. The wonder ingredient is Obliphica oil. Sourced from sea buckthorn berries, it contains rare omega 7 acids (typically found in fish oil) plus a mega-high dose of vitamin C (about 15 times more than an orange).

How to Use

Wet your hair in the shower, and massage a small amount of shampoo into strands, concentrating on the roots. Rinse with warm water.

More for You!
  • Product orders $50+ and all monthly box brands ship free
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

656 Reviews
3.5 out of 5 stars
5 Star
174
4 Star
173
3 Star
170
2 Star
96
1 Star
43
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Most Helpful Customer Reviews

dont like
Purchased

I was really disappointed when I tried this conditioner and shampoo. Smells great but it leaves my hair heavy with product and I would have to shower everyday if this was the line I used...

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Color pHerfection Shampoo is pErfect for my color treated hair!
Purchased

This by far is my favorite hair line. I have used many, many hair products. Amika is amazing, it smells great and is perfect for my color treated hair. I use it daily with the conditioner, my hair is the healthiest it has ever been! Even with coloring every 3 weeks and using a heat straighner. This shampoo is awesome and affordable priced!

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Love it.
Purchased

I've been using this product for a couple of years and I really like the way it makes my hair feel and smell.

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My hair LOVES this!
Purchased

I first learned about amika products by receiving it in my birchbox and instantly fell in love! The way it smells is incredible but also, the way this shampoo makes your hair feel after just one wash, is fabulous! It is silky and smooth and I hardly had to use much conditioner at all! I actually ran out of the shampoo before the conditioner! (That never happens!)

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Smell is intoxicating
Purchased

Was very much addicted to this Shampoo - the light scent stayed in my air all day. I got this as a sample and couldn't get enough

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Love the scent
Purchased

I loved the scent but it was almost too gentle in terms of cleansing power. The conditioner and oil are great!

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love love love
Purchased

Love the texture, LOVE the smell, love this product. I have purchased multiple times and it never gets old. Buy this shampoo/ conditioner combo, you will NOT be disappointed.

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Love this!
Purchased

I am pretty sure I have found my new shampoo. I love it, but the only down fall is, much like my problem with DevaCurl is that If i shower at night, this product leaves my hair almost oily looking in the morning. Much better for me when I am getting ready for the day. But I still love it!

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This shampoo did more than expected!
Purchased

Sometimes I feel like all shampoos are more or less the same. If it foams well I'm happy. I recently colored my hair for the for the first time and I learned that your shampoo should be sulfate free to prevent fading of color.

This shampoo foamed well, smells pretty strongly (think putting perfume through your hair), but most interestingly it made my hair feel soft immediately. Usually my hair feels soft after applying conditioner but this shampoo made my hair feel conditioned right away!

I would get this again, it could be better if the scent didn't linger so long because then you can't wear a competing perfume. Overall, give it a try!

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Smells great
Purchased

I love the way this shampoo smells, and keeps my hair shiny. It doesn't dry out my hair, and it does great when I blowdry or just air dry. A little of this product goes a long way, and when you factor in the cost, it is great value. I will definitely repurchase when it runs out.

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