Editor's TipEditor's Tip

After shampooing, follow with amika's luscious Obliphica Nourishing Mask for extra hydration.

amika

Birchbox Breakdown

The hair experts at amika went to the ends of the earth to source this color-friendly shampoo. It contains Siberian sea buckthorn berry oil, which is loaded with omega acids and vitamins to promote hair health. The silky shampoo sinks into each hair follicle to quench dryness and repair damage. The sweet scent comes courtesy of wild cherry extract.

How it Works

Especially great for color-treated hair, the sulfate-free formula locks in color and balances out your hair’s pH levels. The wonder ingredient is Obliphica oil. Sourced from sea buckthorn berries, it contains rare omega 7 acids (typically found in fish oil) plus a mega-high dose of vitamin C (about 15 times more than an orange).

How to Use

Wet your hair in the shower, and massage a small amount of shampoo into strands, concentrating on the roots. Rinse with warm water.

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

660 Reviews
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176
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173
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172
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96
1 Star
43
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Most Helpful Customer Reviews

Love it

I love all of the Amika products. When I use this shampoo, it does not leave my hair feeling dry, it feels nice and refreshed. I love the smell as well.

5
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One of the best shampoos I've ever tried
Purchased

This product is by far one of the best shampoos I have ever tried. Though it does not produce a lot of suds (it's sulfate free), it cleans your hair without stripping any natural oils. The first time I used it, I thought I had accidentally used conditioner- that's how silky my hair was! I have slightly damaged, color treated hair (ombre) and this shampoo leaves it soft and silky even before conditioning. It's gentle enough for everyday use so I'd recommend it to any hair type.

5
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Great smell
Purchased

This shampoo has an excellent scent. I wasn't impressed with it. Made my hair dry.

3
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dont like
Purchased

I was really disappointed when I tried this conditioner and shampoo. Smells great but it leaves my hair heavy with product and I would have to shower everyday if this was the line I used...

1
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Color pHerfection Shampoo is pErfect for my color treated hair!
Purchased

This by far is my favorite hair line. I have used many, many hair products. Amika is amazing, it smells great and is perfect for my color treated hair. I use it daily with the conditioner, my hair is the healthiest it has ever been! Even with coloring every 3 weeks and using a heat straighner. This shampoo is awesome and affordable priced!

5
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Love it.
Purchased

I've been using this product for a couple of years and I really like the way it makes my hair feel and smell.

5
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My hair LOVES this!
Purchased

I first learned about amika products by receiving it in my birchbox and instantly fell in love! The way it smells is incredible but also, the way this shampoo makes your hair feel after just one wash, is fabulous! It is silky and smooth and I hardly had to use much conditioner at all! I actually ran out of the shampoo before the conditioner! (That never happens!)

5
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Smell is intoxicating
Purchased

Was very much addicted to this Shampoo - the light scent stayed in my air all day. I got this as a sample and couldn't get enough

5
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Love the scent
Purchased

I loved the scent but it was almost too gentle in terms of cleansing power. The conditioner and oil are great!

3
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love love love
Purchased

Love the texture, LOVE the smell, love this product. I have purchased multiple times and it never gets old. Buy this shampoo/ conditioner combo, you will NOT be disappointed.

5
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