Editor's TipEditor's Tip

For every Brow Power® pencil sold, It Cosmetics donates one to the American Cancer Society’s Look Good, Feel Better® program, which helps cancer patients cope with the cosmetic effects of the disease.

IT Cosmetics®

Birchbox Breakdown

Bold brows may be having a moment, but there’s nothing novel about well-shaped arches. Happily, it’s never been easier to get elegant brows. Our latest crush: this non-smudging, waterproof eyebrow pencil. The neutral hue works for all hair colors, and the nourishing formula actually feeds hair follicles for maximum fullness.

How it Works

This eyebrow pencil is formulated with an Exclusive Brow Enhancing Complex to makes those itty-bitty hairs appear healthier. The neutral pigment produces a natural-looking line for hair colors ranging from fair to dark.

How to Use

Start by softly applying the tip in quick, light strokes. The darker your hair color, the harder you should press to make your brows match. After penciling in your perfect shape, use the slim brush to create a natural-looking finish. To see this product in action, pop on over to the Birchbox blog and take a look at these awesome before and after photos!

Hydrogenated coco glycerides, serenoa serrulata (saw palmetto) fruit extract (saw palmetto), biotin (vitamin H), urtica dioica (nettle) leaf powder (nettle), iron oxides (77492), ceresin, equisetum arvense (horsetail) extract, lecithin, pantothenic acid, camellia sinensis (green tea) leaf extract, vitis vinifera (grape seed) extract, euphorbia cerifera (candelilla cera) wax, copernicia cerifera (carnauba) wax, ascorbic acid (vitamin C), tocopheryl acetate (vitamin E), beeswax (apis mellifera), microcrystalline wax, BHT, retinyl acetate (vitamin A

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

145 Reviews
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1
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Most Helpful Customer Reviews

NICE PRODUCT
Purchased

I REALLY LIKE THIS EYEBROW PENCIL BECAUSE THE POWDER AND BRUSH CAN BE A LITTLE MESSY AND EASILY BREAKS IF DROPPED. THIS PENCIL HAS EVERYTHING YOU NEED AT HAND. IN THE POWDER WAS REFILLABLE INSTEAD OF HAVING TO BUY A WHOLE NEW BRUSH IT WOULD BE A GREAT PLUS. BECAUSE WITH DAILY USE YOU WILL USE IT QUICKLY

5
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Works quite well!
Purchased

I have never used a brow pencil until recently. I've always had thick brows, but due to chemo, I lost quite a bit . Depending on the pressure you exert, you could go light or darker. I've gotten quite a few compliments when using this product.

4
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almost perfect
Purchased

The look when you apply this is good. It does come off a bit too easily when you wipe your brow or face.

4
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Pulled me away from Anastasia
Purchased

I have been using Anastasia Beverly Hills brow pencil as well as MAC brow pencils for years. The MAC one I feel goes too quickly and constantly needs to be replaced. The Anastasia one changed when they changed the packaging from pink to black. It's not as good. I tried the dipdrow also but it smudges..... This IT Cosmetics pencil is superb! the shape of the pencil makes it easy to draw on. The spoolie or little brush keeps your brows in the right direction. I am so happy that I found this product and I highly recommend it to anyone! Remember, putting on your brows is like an instant brow lift. It's so important and seriously life changing!

5
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BEST BROW PENCIL OUT THERE!

I am so so so happy Birchbox introduced me to this pencil! The more pressure you apply, the darker the result. Then use the brush to fade out. I do my brows everyday and I get compliments on my brows everyday - because of this pencil! I have tried ALL the other pencils out there from the big names with 5 star ratings and hated them all. This pencil is AMAZING and it LASTS!

5
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My go to
Purchased

Great! Amazing brow pencil. Blends easily with the attached brush. A must have for every cosmetic bag. I loved the pencil that came in my box I have reordered!

5
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Like using a 2B school pencil

Extremely hard texture, pulls, drags, did I mention hard texture? The color is a weird, ashy dark grey (like pencil lead) that only varies by depth of grey depending on how hard you scrape this on.

Total fail. With a softer formula and a better color it could have potential.

1
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Universal?
Purchased

This is a good brow pencil but I don't know if I think the color is universal. I have black brows and the color of it is very brown, so you can see it when I color in my brows.

2
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Amazing!

This product is really great! I first purchased it with hesitation, but now I'm sold! Goes on smooth and is blendable for a natural look. Plus no more sharpening pencils.

5
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Exactly what I've been looking for
Purchased

The Universal Brow Pencil is one of the best makeup finds I have bought in a while. I was a little skeptical about the idea of a pencil for my brow; I used to use just a plain reddish/brown shadow that matched perfectly with my hair. After it ran out, I went for Benefit's gimme brow, but was a little disappointed by the blackish/brownish opaque finish it gave my brows - definitely too severe to match my usual "look" and hair color.
So I went for the pencil, and needless to say, I'm never using another product for my brows again. THIS IS INCREDIBLE. For me, it gave me the perfect bold brow ("feeds hair follicles for maximum fullness" - yes it absolutely does), and the pigments in the pencil seemingly blended to match my hair color. The eyebrow brush at the other end of the pencil allows you to come out the hairs and therefore sculpt your brow while also "diffusing" in a way the strokes from the pencil that went on too heavily.
I am very very impressed, and very very happy that I have found this pencil!

5
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