Editor's TipEditor's Tip

Keep the attention on your eyes by masking any undereye circles with IT Cosmetics Bye Bye Under Eye.

IT Cosmetics®

Birchbox Breakdown

The name of this product should really be Hellooooo Lashes. You’ll understand what you mean once you apply it. The overachieving mascara gives you the benefits of five products: a conditioning lash primer, lash-enhancing serum, volumizing mascara, lash tint, and lash comb. Plus the fast-drying formula is water-resistant and flake-proof—making it the ultimate day to night product.

How it Works

Formulated with peptides, collagen, proteins, and vitamins, the mascara is designed to condition and enhance lashes. In addition, the rich black hue and special three-tier brush deliver an impressively full, thick fringe.

How to Use

Holding the brush horizontally, sweep from root to tip. Use the lash ball at the tip to lengthen and separate lower lashes, and the inner and outer corners. Apply additional coats for a more dramatic look.

Water, Beeswax, Copernicia Cerifera (Carnauba) Wax, Dimethicone, PVP, Stearic Acid, Glyceryl Stearate SE, Sorbitan Stearate, Polybutene, Oleic Acid, Magnesium Aluminum Silicate, Cellulose Gum, Chlorphenesin, Panthenol, Ascorbyl Palmitate, Disodium EDTA, Euterpe Oleracea Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Cocoyl Hydrolyzed Collagen, Hydrolyzed Wheat Protein, Lauroyl Lysine, Biotin, Serenoa Serrulata Fruit Extract, Urtica Dioica (Nettle) Extract, Equisetum Arvense Extract, Camellia Sinensis (Green Tea) Leaf Extract, Glycerin, Mysristoyl Hexapeptide-16, Arginine, Malus Domestica Fruit Cell Culture Extract, Lecithin, Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Hexylene Glycol May Contain: Iron Oxides (CI 77499)

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

18 Reviews
4.3 out of 5 stars
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11
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4
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Most Helpful Customer Reviews

Not what I thought
Purchased

i read all the reviews..maybe I just have bad lashes ..but it wasn't my favorite. At first it was great but after a few uses it started clumping..like other brands I won't name. Not sure because of what they use in the products for the volumizing effect..but sorry hard time finding mascara that works for my thinning lashes. Getting old stinks.

4
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"The" Mascara?
Purchased

I think I may have finally found the holy grail of mascaras. This mascara does everything it claims to do. It isn't clumpy, separates, curls, thickens, and appears to condition too. My eyes really pop with just a quick coat or two of this mascara. I am lucky to have rather long lashes as it is but this just opens up my whole eye and I look much less tired! Excellent mascara! Highly recommend!

5
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OK
Purchased

I bought this mascara based on the "flake-resistance" bit. Unfortunately, not only does it flake off on me, but it also creates a really awesome raccoon eye by midday. I was looking for a water resistant mascara that could hold it's own, but this didn't work for me. With that said, I had no clumping issues and I do really enjoy the wand.

3
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Amazing

This absolutely the best mascara I have ever used. It separates and lengthens. I really think it makes my eyes pop. Perfect addition to a make up collection.

5
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great
Purchased

This is not only a great mascara. The container is way cool and I love the brush on the mascara wand. This is a way cool mascara.

5
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Clumpy
Purchased

I was not a fan of this mascara. It clumped more than my regular drug store brands, though it was more expensive. It was deep black, water-resistant, and stayed put all day, but it was so hard to put on in a way that wasn't clumpy, that didn't matter much. The little corner brush on the end just served to catch more globs of product and make things more clumpy.

3
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Great for length
Purchased

This a great lengthening mascara. Washes off easily with my normal cleanser. I don't recommend using an eyelash curler with this product, it curls the lashes up on it own.

4
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great mascara is found!
Purchased

my friend suggested trying this mascara and that it was 'as good as benefit's they're real' but easier to get off. so far, she is right! it layers nicely and makes my eyelashes pop and it comes off without heavy duty makeup remover. So far...fabulous!

5
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*The* Mascara?
Purchased

I might have found my holy grail of mascaras—no matter how much I layer this on, I can't get it to clump. Lashes look amazingly long, glossy, and separated. The little ball at the end of the brush makes it easy to reach the inner and outer corners for a wide-eyed, doll-lashes effect. And while I find that "lash enhancing serum" claims are normally just marketing, I swear my eyelashes are longer after having used this for a month. How much more can you ask for?

5
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Love this Mascara!

This mascara is amazing. Leaves lashes longer, thicker, and shinier. And the little ball point on the end is great for pushing your lashes up and accentuated the outer corners. One of my favorite mascaras!

5
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