Editor's TipEditor's Tip

Now that you’ve successfully scored a natural lip look, do the same for your brows with IT Cosmetics® Brow Power™ Universal Eyebrow Pencil.

IT Cosmetics®

Birchbox Breakdown

If there were such a thing as a “lip facial,” (and, heaven knows, there probably is) this lipstick would deliver the goods without requiring a salon appointment. The all-natural formula pampers lips on four different levels: It goes on creamy like a moisturizing lipstick, stays put like a lip stain, deeply hydrates, and delivers potent antiaging ingredients to treat and prevent those itty-bitty lip wrinkles.

How it Works

The lab-developed formula uses exclusive Hydra-Luxe™ Technology to moisturize, condition, and nourish lips while shrinking the appearance of lip lines and wrinkles for a more youthful smile. A potent combo of plum oil, cherry oil, shea butter, aloe, and jojoba keeps lips soft and supple, and an antioxidant blend of vitamins A, C, and E, Acai, Green Tea, and White Tea helps reverse and prevent skin damage.

How to Use

Swipe generously onto lips. Congratulations: You are now a lip facialist.

Helianthus Annuus (Sunflower) Seed Oil, Ricinus Communis (Castor) Seed Oil, Butyrospermum Parkii (Shea Butter), Caprylic/Capric Triglyceride, Beeswax, Euphorbia Cerifera (Candelilla) Wax, Jojoba Esters, Sorbitan Sesquioleate, Cetyl Alcohol, Silica, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Palmitoyl Oligopeptide, Carthamus Tinctorius (Safflower) Seed Oil, Tocopherol, Prunus Domestica Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Argania Spinosa Kernel Oil, Punica Granatum (Pomegranate) Extract, Camellia Oleifera (Green Tea) Leaf Extract, Camellia Sinensis (White Tea) Leaf Extract, Aloe Barbadensis (Aloe Vera) Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Butylene Glycol, Silica Dimethyl Silylate, Hyaluronic Acid, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Palmitate, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Simmondsia Chinensis (Jojoba) Seed Oil May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499), Red 7 Lake (CI 15850:1), Red 27 Lake (CI 45410:1).

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Product Reviews & Sample Feedback

4.5 out of 5 stars, based on 67 reviews 67 Reviews
4.5 out of 5 stars
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Most Helpful Customer Reviews

Packaging Fail
Purchased

I absolutely loved the IT Cosmetics Vitality Lip Flush Stain in Je Ne Sais Quoi. The formula was so moisturizing, and gave a really long lasting natural pink stain to the lips. It felt like absolute luxury in a tube. While the packaging was really pretty, it was a fail. The product itself is so soft that when you try to apply it, even with the gentlest touch, it hits the side of the tube. You waste your pricey lipstick and make a mess. So sad.

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Love!
Purchased

I ordered this never trying it before. It makes my lips so soft and smooth. Love using it all day long!

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not what I expected
Purchased

but still nice. I would say for me personally (not a fan of lip sticks) it is just ok. The color is lovely and stays nicely but the feel is more like a lipstick (for me means a little too oily feeling) than I was expecting since its called a stain. The color is interesting since it works for who ever wears it, which makes it universally flattering, big plus!
However, I do not think it was worth the price. Kind of bummed that I used my points on this but glad I didnt pay $$ for it.

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Eh
Purchased

I like it. But I like a similar project from a different company better. The packaging seems a little cheap or something. The lipstick wobbles in the tube. Good texture and color.

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Will repurchase
Purchased

Only reason it gets 4 stars is because they claim it stays put like a lip stain which it doesn't, but it is very moisturizing and although it looks clear it turns my lips a deep raspberry color.
It applies like a nice balm, not too thick and not sticky but I do have to reapply often.

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Soft pretty pink lips!
Purchased

This winter has been so terrible that most of the time I have given up on wearing makeup! However, this lipstick is perfect when you just want a minimal pretty makeup look. BB cream, mascara and this Lip Flush Stain is perfect. It gives a natural pink flush to the lips that makes them look bitten and soft. The reason I took a star off is because for the price, it should have included SPF, then it would be perfect all year round!

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Love it!!!
Purchased

Keeps my lips soft, love the color and the texture is perfect. Not sticky, stays on well and great color for me. Found a keeper! I would totally buy this again.

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Not all it's cracked up to be!
Purchased

I'm frustrated with this product. I've used it maybe 4 times and the whole thing snapped off in the tube. It felt very "soft" and kind of rocked when I put it on to begin with, but I chalked it up to the product consistency. I looked at it closer today when it broke and it wasn't poured into the tube evenly, there's a large gap between the base of the lipstick and where it starts to come out of the bottom (hence the rocking).... definitely not okay when you're paying $20 for something! Also, I didn't get anywhere NEAR as much tint as members are reporting and the stain didn't last terribly long either. I do like the feeling of it, it's very satiny on your lips. Proceed with caution.

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LOVE!
Purchased

I love this lipstick! It's more of a balm really, in lipstick form. The color is a beautiful sheer flush. I was worried I would end up with fuchsia lips, but it's more of a bright rose. Looks natural and moisturizes at the same time. Waiting to see whether this will rub off on my boyfriend's lips and stain them pink due to whatever chemical makes this work...that might be the only potential downside. ;)

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AMAZING PRODUCT!!!!!!!!!!!!!!
Purchased

I am someone who does not like the stickiness of lipgloss or bold colors of lipstick when I am doing my daily routine.

I like to have my lips hydrated but with a natural tint. This product definitely does this.

This lip stain gives the lipstick feeling on smoothness. However, it pulls the natural color from your lips.

There is NO stickiness. So I do not have to worry about getting my hair stuck on my lips and then lipgloss everywhere.

I absolutely love this product. I would like to buy 100000 of them!

Thank you Birchbox for introducing such an awesome product!

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