Available Options

100% Pure Fruit Pigmented Mascara - Black Tea 100% Pure Fruit Pigmented Mascara - Blackberry 100% Pure Fruit Pigmented Mascara - Blueberry 100% Pure Fruit Pigmented Mascara - Dark Chocolate

Editor's TipEditor's Tip

Instantly soothing and super nourishing, 100% Pure's Body Cream uses vitamins and fruit oils to soften rough skin and quell dryness.

100% Pure

  • 3.6 out of 5 stars, based on 9,643 reviews 9,643 Reviews Write a Review
  • $18.00 includes Free Shipping
  • 0.24 oz / 7g   
  • Availability: In stock

    $18.00
  • Can’t get enough of 100% Pure? We feel you. For a limited time, get a free 100% Pure Belize Satin Eyeshadow with qualifying purchase of $25+ in full-size 100% Pure products from the Birchbox Shop. Just enter code 100%PURESHADOW at checkout.

Birchbox Breakdown

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes.

How it Works

The all-natural, organic formula separates and glosses with fruit and black tea pigments, while oat and wheat proteins condition lashes, helping them grow stronger over time. Perfect for sensitive eyes, the water-resistant formula comes in two rich colors: Black Tea, a classic true black; and Blueberry, a shimmery blue black.

How to Use

Holding the wand horizontally, wiggle from base of lashes through tip. Apply two coats for extra volume. At the end of the day, use warm water and makeup remover to remove.

Camellia Sinensis Leaf Extract (Organic Green Tea), Tocopherol (Vitamin E), Cera Alba (Honey Beeswax), Rubus Fruticosus Fruit Extract (Blackberry Extract), Ribes Nigrum Fruit Extract (Blackcurrant Extract), Rubus Idaeus Fruit Extract (Raspberry Extract), Hydrolyzed Oat Protein (Oat Protein), Hydrolyzed Wheat Protein (Wheat Protein), Pantothenic Acid (Pro-vitamin B5), Fucus Vesiculosus Extract (Seaweed Powder), Coconut Stearic Acid (Coconut Acid), Mica, Theobroma Cacao Seed Butter (Cocoa Butter), Pearl Powder, Oryza Sativa Germ Powder (Rice Powder), Theobroma Cacao Extract (Cocoa Powder), Coffea Arabica Seed Extract (Powdered Coffee Beans), Mel (Lavender Honey), Origanum Vulgare Leaf Extract (Oregano Extract), Thymus Vulgaris Flower/Leaf Extract (Thyme Extract), Rosmarinus Officinalis Leaf Extract (Rosemary Extract), Lavandula Angustifolia Flower/Leaf/Stem Extract (Lavender Extract), Hydrastis Canadensis Extract (Goldenseal Extract)

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  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

9,643 Reviews
3.6 out of 5 stars
5 Star
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4 Star
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3 Star
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2 Star
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Most Helpful Customer Reviews

LOVE IT
Sampled

I absolutely love this mascara! its amazing it volumizes and makes your lashes look super long! the fact that its made from 100% fruit pigment makes it way better! and the smell is great! totally recommend this to everyone

5
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So happy to find a good mascara made from all-natural pigments.
Sampled

I enjoy how full my lashes look using this product. It glides on smoothly, with no clumps. It even smells amazing!

4
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Takes getting use to
Sampled

I love the idea of a healthier alternative to face make up. I may have liked the mascara better if it was black but I got blue in my box. It smelt great and curled the lashes well. Got to love a mascara that elongates the lashes!

3
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Nice natural looking mascara
Sampled

I really liked this mascara. It's really light and doesn't seem to have a clumping issue. It's perfect for natural subtle looks.

4
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Yummy
Sampled

I loved this mascara. It smelled wonderful and lasted all day, even on my oily skin. I've been using Voluminous by L'Oreal for years and found this to be so much better!

5
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Nice but thin
Sampled

I like the concept of natural ingredients and pigments but I found this to go on very thin. I had to apply more than the usual amount just to make it look like I had any mascara on at all.

5
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love this
SampledPurchased

great mascara, wears great
did not clump or leave dots above my eyes, will def be purchasing this again and again

5
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watery and doesnt lift lashes
Sampled

Very watery and doesnt work well. I have LONG lashes and this product did nothing for me. i can only imagine the girls with short lashes - this product would stink :/ If you are just looking to turn your lashes black with no lift (i.e. natural) this would be great. Would be great for a woman with blonde lashes who doesn't want to dye their lashes.

2
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decent mascara
Purchased

This mascara goes on with few clumps and is great at lengthening my lashes; unfortunately it's not good at adding volume. It doesn't flake off during the day and washes off cleanly when I remove my makeup. I bought the dark brown color and the chocolate scent is fantastic! I've also noticed that my lashes are not as stiff as when I wear 'normal' mascaras. Overall I really like this and would probably buy it again.

4
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allergic reaction
Sampled

I liked the coverage and color of this mascara, but the day after using it, my eyes were extremely swollen and I had to ice them to make the swelling go down. I would just be cautious about using it since I'm not actually allergic to anything on the ingredient list to my knowledge.

1
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