Available Options

Alima Pure® Eyeshadow - Camel Alima Pure® Eyeshadow - Prosecco Alima Pure®  Eyeshadow - Zen Alima Pure®  Eyeshadow - Glow Alima Pure®  Eyeshadow - Paris Alima Pure®  Eyeshadow - Navy

Editor's TipEditor's Tip

Complete your mineral makeup collection with one of Alima Pure™’s gorgeous Satin Matte blushes.

Alima Pure®

  • 4.2 out of 5 stars, based on 27 reviews 27 Reviews Write a Review
  • $12.50
  • 0.08 oz   
  • Availability: In stock

    $12.50

Birchbox Breakdown

We’ve always been borderline obsessed with shimmery shadows, but these gorgeous pigments have transformed us into sworn fanatics. The loose powders let you create a range of looks, from subtle washes of color to dramatic liner effects. Light and buildable, the Luminous Shimmer shadows include Glow, a rich gold; Paris, a sandy brown laced with tiny sparkles; and Navy, a spot-on deep blue. If you’re looking for bolder pigments, check out the Pearluster Shadows. Camel is a golden brown with caramel undertones, while Prosecco is a light beige with the faintest splash of pink. Zen is a deep grey that recalls a tranquil reflecting pool. Bonus: both mineral formulas are incredibly pure.

How it Works

Many so-called mineral makeup products contain bismuth oxychloride, a pore-clogging additive, along with a host of iffy preservatives and dyes. Unlike them, these shadows are only made with skin-safe ingredients like mica, titanium dioxide, and iron oxides, so you can wear it day in and day out without worrying.

How to Use

With the lid closed, shake the jar slightly to release a dose of pigment. Open the lid, and use a dry shadow brush to sweep the shadow all over your lids. Alternately, use a damp liner brush to apply the shadow along your lash line, extending past the outer corners of your eyes for a winged look.

Luminous Shimmer Shadows: Mica (CI 77019). May contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Ferric Ferrocyanide (CI 77510).

Pearluster Shadows: Mica (CI 77019). May contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

27 Reviews
4.2 out of 5 stars
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3 Star
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Most Helpful Customer Reviews

glittery shadow
Purchased

I loved the color and ease that this shadow went on and the sparkles that came with it. However, it took a lot to make it show up. I did like that I could run it over darker colors and it would help blend for a nice professional effect.

Unfortunately, I could not get the seal off the plastic that had the holes in it to let the shadow come through, so I had to take it completely off to get to the shadow. In the process I got it every where three times. I lost a lot of shadow this way and it was the first time I used the product.

3
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Alima Pure Eyeshadow
Purchased

Loved this! Loose, mineral shadows are my favorite and this did not let me down. Would definitely purchase again and makes me curious about Alima products. Definitely get this if you love loose mineral shadows.

5
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Love
Purchased

I love these eye shadows. The colors were great, the texture was perfect and a little went a long way. Will definitely purchase.

5
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nice, but I want more glitter!
Purchased

I wanted something bold and crazy with a lot of glitter, without being metallic or shimmery. This color is great and it has sparkle, but not quite as much as I wanted. Nevertheless, I really love it. It's a nice big jar and will probably last me a long time, and it goes on bold and beautiful. Great!

4
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Great product!
Purchased

I ordered this product in glow, which is not as gold as it appeared online. It applies fairly sheer with a subtle shimmer, and the pigment is more pronounced when applied with a dampened brush. It makes for a great highlight color.

4
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Nice- but too much glitter and not enough pigment.
Purchased

I like this shadow however It goes on sheerer than I expected. This leaves it looking too much like plan glitter shadow without the grayish sandy color (I ordered Paris) I was looking forward too. I was able to get a little closer to my desired look by dampening my brush first.

3
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Loved, Loved!
Purchased

I absolutely loved this eyeshadow. I purchased the Paris and it was the perfect color to go with many different outfits. It had a brownish/silverish hue and it added the perfect pop of sparkle to my eyes! I'm definately purchasing more!

5
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Perfect Pigment
Purchased

I ordered the Paris for myself and absolutely love it. It is a perfect shade to use with any other color or style. Once my mom got a hold of it I wasn't sure I would get it back. I love the light feel and how it feels like weightless. Would highly recommend this brand and color. Can't wait to try another color!

5
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Nice product
Purchased

I bought this product in Camel, which is a great, pigmented color. I like the product, just not the packaging because the power comes through the holes in the top quickly and can be messy.

3
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Affordable shadow
Purchased

It's obviously very pure and that's what I was looking for. On a budget, it's hard to beat. I purchased the Glow for my girlfriend and she seems to like it. She did say that the color was a bit different than pictured (i.e. lighter).

4
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