Editor's TipEditor's Tip

For even more impact, sculpt the perfect arches with Benefit’s Brow Zings.

Benefit Cosmetics

Birchbox Breakdown

Consider this mascara the no-fuss alternative to falsies. It deals lashes a one-two punch, adding both length and volume to keep them looking anything but lackluster. We love how the formula doesn’t run or smudge, even after a whole day of wear, and gives our lashes a natural-looking curl without weighing them down. The jet-black color makes eyes pop, and it’s especially great when you’re trying to achieve a dramatic night out look. You’ll have to convince your friends that you’re not sporting faux lashes.

How it Works

Kiss clumps goodbye—the smooth formula glides on easily, while the unique definition-enhancing brush lifts and separates each and every lash, even the tiny ones at the corners of your eyes. The long-wearing pigment gives your gaze seductive oomph (no lash glue required).

How to Use

Wiggle this thick brush from the base of lashes to the ends for the full volumizing and lengthening effect. Maneuver the brush’s tip to catch those elusive bottom lashes, and don’t hesitate to layer up. Toss this mini version in your bag for on-the-go touchups.

WATER (AQUA), PARAFFIN, POLYBUTENE, STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER, BEESWAX (CERA ALBA), BIS-DIGLYCERYL POLYACYLADIPATE-2, C18-36 ACID TRIGLYCERIDE, PALMITIC ACID, STEARIC ACID, TRIETHANOLAMINE, VP/EICOSENE COPOLYMER, ACACIA SENEGAL GUM, HYDROXYETHYLCELLULOSE, PHENOXYETHANOL, TETRASODIUM EDTA, BUTYLENE GLYCOL, CAPRYLYL GLYCOL, TOCOPHERYL ACETATE, SODIUM LAURETH-12 SULFATE, GLYCERIN, POTASSIUM SORBATE, SERICIN, CALCIUM CHLORIDE, SODIUM HYALURONATE, TILIA TOMENTOSA BUD EXTRACT, CITRIC ACID, BHT, SORBIC ACID. [+/-: IRON OXIDES (CI 77491, CI 77492, CI 77499), ULTRAMARINES (CI 77007), CHROMIUM OXIDE GREENS (CI 77288), CHROMIUM HYDROXIDE GREEN (CI 77289), TITANIUM DIOXIDE (CI 77891)]. N° 05827/N

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Product Reviews & Sample Feedback

380 Reviews
4.4 out of 5 stars
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260
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68
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39
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16
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7
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Most Helpful Customer Reviews

best!
Purchased

I'm usually skeptical of using other mascaras but this one is my new fav! I really lifts the lashes from underneath. I have thin eyelashes but Benefit They're Real! Mascara Deluxe solves that.

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Love it
Purchased

It didn't clump, I was able to do more than one coat without my lashes getting stuck together. It's not thick, my lashes were nicely separated. I like the brush shape I think that helps this stand out. It came off easily and didn't make a mess or irritate my eyes.

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Love this mascara!
Purchased

This is one of my favorite mascaras. I received my first one for free from Sephora for my birthday gift and found it on Birchbox so I picked up a fresh one! This mascara from Benefit 'They're Real!' leaves my lashes looking noticeably thicker without looking clumpy. I like how the brush separates the lashes and includes extra small brushes at the end of the wand to help apply mascara to shorter lashes.

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A Little Heavy
Purchased

I like the way my lashes look with this mascara but I prefer a lighter formula. It also doesn't wash off very easily which is a pet peeve.

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super nice!!

Super nice mascara!! I'm an only 1-coat girl n still had people asking me if I had on false eyelashes or had gotten extensionz!! 2coats would be 2 much 4 them 2 handle!! LOL... ;))

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Lived up to the hype
Purchased

I was hesitant when I received and opened this, because I was not expecting it to have the kind of wand that is like little rubber spikes instead of brush bristles. I had another mascara with this kind of wand and did not like it. But this mascara is really great! It gives my lashes length and definition without making them too spider-like. It also does not give me clouds under my eyes by the end of the day like my old mascara did.

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Love it!!
Purchased

One word.. Amazing!! Will def be purchasing the full size!! The only negative is it is a bit hard to remove. I didn't mind though. It's worth it!!

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One of my faves
Purchased

gave me awesome length and volume. Doesn't smudge to bad one of my favorites and will purchase again and again

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Full lashes
Purchased

The mascara definitely makes my lashes look fuller. The wand is designed to get to all of your lashes, even the tiny ones. However, be careful and don't apply multiple coats or the formula gets clumpy on yours lashes.

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OBSESSED!

I'll admit that I have a sort of obsession with Benefit products, but this mascara is by far the greatest mascara I've bought/used in a long time. Doesn't flake and stays/looks amazing all day! I work in a setting where fixing my makeup is not an option and with this it isn't an issue.

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