This is the first Lipstick Queen product I've ever purchased, though I've admired their products for a long time. It was everything I expected it to be! Lovely color - a single swipe leaves a sheer, nice everyday color, that can easily be built into a much more striking look. The color is fresh and not overdone. Also feels kind of like a balm, not waxy or dry like a lot of lipsticks. Impressed with the packaging too, it is simple and minimal and elegant (I hate overdone "cutesy" packaging) but is attractive and very high quality, the metal case feels sturdy. I'm a convert! Will definitely be buying more LQ, I have tons on my wishlist!