Editor's TipEditor's Tip

For an extra-perky look, apply ORIGINS GinZing™ Energy-boosting moisturizer every morning.

ORIGINS

Birchbox Breakdown

If we can’t always show up for work feeling bright-eyed and bushy-tailed, at least we can fake it. This all-natural formula from ORIGINS lifts and separates lashes for a wide-awake look that lasts longer than your morning latte ever could. The mega-bristled wand coats every lash to boost volume and add length.

How it Works

The specially designed brush makes lashes and eyes snap to attention, while carnauba palm extract gives your look serious staying power.

How to Use

Apply to lashes by holding the mascara wand horizontally, then gently moving side to side as you move the brush up to the tip.

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

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Most Helpful Customer Reviews

My new Go To Mascara!
Purchased

Since I wear contacts I struggle to find great mascara. Most bleed or flake almost all the way off by the end of the day. This Origins Mascara goes on so smooth with no clumps and truly lasts all day! I'm obsessed!

5
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Soft Lashes
Purchased

I've been trying to incorporate more ingredient-conscious cosmetics into my routine and when it came to makeup must-haves, my mascara was the last item to upgrade. I was really pleasantly surprised by this mascara. Like other reviewers, I found that the brush wasn't the greatest ever, but I do really love how this feels. It doesn't get too clumpy and it doesn't flake off like some drug store brands I've been using. The biggest plus, I've found, has been that my lashes remain really soft when using this. I don't have stiff, spiky lashes anymore and that's great!

4
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Amazing mascara!
Purchased

I am all about all-natural makeup, but I'm always nervous that natural mascaras will be all smudgy. Totally not the case with this stuff - I have just found my new mascara! Gives me amazing, full lashes and is a pretty good price. Love it!

5
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LOVE this mascara!
Purchased

This stuff is ah mazing! I have found my new go to mascara. Will never go back to drug store brands!

5
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Love / Hate
Purchased

I love the way that this mascara does make your eyes look like you are Awake, but I hate the way sometimes it is extremely clumpy and other times not really. I wish there was mascara out there that truly didn't clump when you put in on. I will keep searching.

3
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Liked it at first, has gotten really messy towards the end of use
Purchased

At first I was really happy with the mascara. It went on smooth, gave good color & volume. Towards the end of use, unlike some mascara, it actually has gotten messy & clumpy vs getting dried out. I don't know if it was storage issues on my end that caused the formula to seem to change as I used it or if others have had this experience as well.

3
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Gets clumpy
Purchased

Liked the color, texture and that it stays on pretty well. Not a ton of smudging after wearing all day. Does tend to clump when applying. This product is ok.

3
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It's OK
Purchased

I feel like it's too clumpy and think for what I like in mascara but it does the job on most days.

3
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Does well with separation
Purchased

It does separate lashes but the brush is very large and it is hard to get those corner eye lashes near your nose without smudging, a small thing to complain about. It does what it says.

4
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love it

Really liked this mascara. Got a sample from an order I placed on the origins website and loved it. Would definitely consider ordering a full size one later.

5
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