Editor's TipEditor's Tip

For a glamorous evening look, pair with Marcelle’s BB Cream Golden Glow, which has light-reflecting pigments that create a natural radiance.

Marcelle

Birchbox Breakdown

Most of us are, er, intimately familiar with the shaping power of well-constructed undergarments. Enter Marcelle’s Twist Push-Up Mascara, which creates the same effect for eyelashes. Its adjustable brush both defines and adds volume to lashes, resulting in that coveted doe-eyed look. Plus, the coal-black mascara is hypoallergenic and perfume-free, and it doesn’t clump or flake off.

How it Works

The specially engineered polymer brush has two settings: In its regular position, it coats lashes; twisting the end of the brush pulls the bristles closer together, which propels lashes upward to create length and volume.

How to Use

Apply to eyelashes with the brush in its regular position, then rotate end to twist bristles together, and apply a second coat.

ACACIA SENEGAL GUM, ACRYLATES COPOLYMER, AQUA/WATER/EAU, BUTYLENE GLYCOL, C18-36 ACID TRIGLYCERIDE, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, EDTA, GLYCERYL STEARATE, HYDROXYETHYLCELLULOSE, KAOLIN, METHYLPARABEN, PALMITIC ACID, PHENOXYETHANOL, POTASSIUM SORBATE, PROPYLPARABEN, STEARIC ACID, SYNTHETIC BEESWAX, TRIETHANOLAMINE. MAY CONTAIN IRON OXIDES.

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Product Reviews & Sample Feedback

85 Reviews
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Most Helpful Customer Reviews

Love this Mascara
Purchased

This is a great mascara at this price point. It goes on easy, separates and lengthens. Doesn't clump. I am not always sure I get the "twist" right and it is hard to remove all the way. I usually need to wipe under my eyes in the morning, however it is worth it!

4
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Love.
Purchased

I loved, loved, loved this. Two friends have bought it, b/c they said my eyes looked amazing and a stranger on the street asked me to write down the name brand. Goes on smooth, but a couple of coats are needed. It's right in the description, but does not irritate my sensitive, contact wearing eyes, does not flake.

I ran out on a trip and had to buy another mascara, but I sanitized the brush to still use to get clumps out. Will buy again ASAP. Wish they had at least the option of waterproof, but I wouldn't change a thing.

5
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I like it
Purchased

It does what its supposed to do and doesn't get clumpy. Doesn't add a whole lot of thickness, but all in all a pretty good mascara!

4
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great mascara
Purchased

I wasn't sure if it would, but the twist really does make a difference. And it's a good size tube of mascara, it lasted me several months. Definitely will buy this again.

5
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Great look
Purchased

I really appreciate the way this product makes my eyes pop. It's easy to apply and the dual brush is a great bonus. The only negative is that it's a bit stubborn to wash off completely but that won't stop me from using it.

4
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Not for me
Purchased

I purchased this after seeing the rave reviews about how this is the bomb. Not so much. Really disappointed. Always on the search for that holy grail mascara. I've tried every brand from Sisley to Lancôme, Armani, dior, chanel, ysl, guerlain, the list goes on and on. I got no length or volume and the twist up thing really confused me. I so wanted to love it. Oh well, it's back to my other mascaras in the arsenal.

1
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Best mascara for the price!
Purchased

I am addicted to mascara so I love trying new ones and this product is definitely one of my favorites! The small wand allows you to brush out every single lash and the twist option gives you amazing volume. After one use it looked like I had fake eyelashes on! I have encouraged all my friends to buy it and I will be buying more as soon as I run out!

5
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Did not Like
Purchased

This was not what I thought it was. The twist brush ended up clumping on my eyelashes. This product was not for me.

2
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Great mascara
Purchased

I really love this mascara, and it defines my lashes very clearly without clumps or flakes. I did not really like the twist option, it applied the mascara too heavy. A second coat does the job much better than the twist adjustment.

5
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Good but I don't get the twist
Purchased

The mascara was fine, works like mascara does, but I didn't really see the benefit of the twisty thing. Didn't notice any difference.

4
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