Editor's TipEditor's Tip

For a glamorous evening look, pair with Marcelle’s BB Cream Golden Glow, which has light-reflecting pigments that create a natural radiance.

Marcelle

Birchbox Breakdown

Most of us are, er, intimately familiar with the shaping power of well-constructed undergarments. Enter Marcelle’s Twist Push-Up Mascara, which creates the same effect for eyelashes. Its adjustable brush both defines and adds volume to lashes, resulting in that coveted doe-eyed look. Plus, the coal-black mascara is hypoallergenic and perfume-free, and it doesn’t clump or flake off.

How it Works

The specially engineered polymer brush has two settings: In its regular position, it coats lashes; twisting the end of the brush pulls the bristles closer together, which propels lashes upward to create length and volume.

How to Use

Apply to eyelashes with the brush in its regular position, then rotate end to twist bristles together, and apply a second coat.

ACACIA SENEGAL GUM, ACRYLATES COPOLYMER, AQUA/WATER/EAU, BUTYLENE GLYCOL, C18-36 ACID TRIGLYCERIDE, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, EDTA, GLYCERYL STEARATE, HYDROXYETHYLCELLULOSE, KAOLIN, METHYLPARABEN, PALMITIC ACID, PHENOXYETHANOL, POTASSIUM SORBATE, PROPYLPARABEN, STEARIC ACID, SYNTHETIC BEESWAX, TRIETHANOLAMINE. MAY CONTAIN IRON OXIDES.

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Product Reviews & Sample Feedback

4.4 out of 5 stars, based on 74 reviews 74 Reviews
4.4 out of 5 stars
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Most Helpful Customer Reviews

AMAZING!!
Purchased

I love this!! Really makes me lashes look amazing. It's also the first mascara I've ever used that doesn't leave me with black under my eyes with hours of wear.

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Take it or leave it
Purchased

This mascara was not anything special for me. I liked the novelty of it and it did it's job of extending my lashes.

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Great until after a few hours
Purchased

I have been on the search for mascara since Elizabeth Arden discontinued their dual brush one. I love the two brushes and it goes on great and stays for a few hours. Towards the end of the day/night, it starts to flake off.

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LOVE this
Purchased

Great product and great price point. Does exactly what it says it will; lengthens, volumizes, pushes up. Doesn't clump and doesn't irritate my eyes/contact lenses. Stays in place all day yet comes off easily with eye makeup remover. Will be purchasing again!

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SO amazing!
Purchased

I was looking for a new mascara because the one I had been using or years was discontinued! I was heartbroken. I was looking through birch box's mascara's when I found this one. Its completely amazing, the first coat lengthens your lashes, then the second one makes it look full. Usually doing my mascara I would use two different mascaras, but not anymore! I would definitely recommend this to anyone thats obsessed with their lashes.

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Very Impressed!
Purchased

I have always had less than fabulous eyelashes, but this mascara does wonders for me! Generally the mascaras that I've used before either don't give much lift or end up becoming really clumpy. I apply one coat of this mascara with the regular wand and my eyelashes look pretty similar to other products that I've used, but when I apply the second coat with the twisted wand my lashes become very full and curl wonderfully. Love this mascara!

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Love
Purchased

I am a mascara hoarder! I have super long eyelashes but I always feel like most mascara makes me look like a spider or its way to clumpy. This is neither. I completely see the difference from putting the first layer on and then twisting the brush and putting the second layer on. It's def worth the extra step! I will definitely buy this again...and suggest it!

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Love this mascara!
Purchased

I love the two options in the twist top! What a great innovation in mascara application! The 'night time' twist does amp up the application.The product itself is smooth and doesn't clump, the color is nice and dark as well.

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Great lengthener!
Purchased

I like that this product gives great length to your lashes. Though it tends to flake and dry out during use. I hardly use the twist action because because the volume part tends to clump up the lashes and i have to comb it through afterwards.

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push up mascara
Purchased

love it. this is a wonderful mascara, makes my eyes pop. wonderful design, packaging all around great product. keep up the great work

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