Editor's TipEditor's Tip

To keep your shade spot-on as long as possible, pair with Nexxus Color Assure Vibrancy Retention Conditioner.

Nexxus®

Birchbox Breakdown

We thought picking the perfect hair color would be the hard part—but whether we go blonde, brunette, red, or ombre, we’ve found that keeping our strands the shade we selected is even tougher. Thankfully, this shampoo locks in color vibrancy to prevent our carefully chosen hue from fading, letting us go longer between touchups. What’s more, it provides the extra attention—aka moisture and nourishment—that treated strands desperately need.

How it Works

This shade-safeguarding formula is infused with oil, protect strands as you wash and rinse hair, and made without any color-dulling sulfates. White orchid extract and almond oil moisturize and nourish hair, plus help prevent breakage. Coconut oil gives hair bounce and improves texture, while argan oil boosts shine.

How to Use

In the shower, work a generous amount through damp hair, focusing on roots. Rinse thoroughly and follow with conditioner. Use starting with your first post-salon visit shower to maintain your truest color possible.

Water/Aqua/Eau, Coco-Betaine, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Chloride, Fragrance/Parfum, Polyquaternium-10, PPG-9, Tetrasodium EDTA, DMDM Hydantoin, Citric Acid, Phalaenopsis Amabilis Extract, Propylene Glycol, Hydrogenated Coconut Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Argania Spinosa Kernel Oil, Methylchloroisothiazolinone, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Methylisothiazolinone, Red 33/CI 17200, Blue 1/CI 42090

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

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Most Helpful Customer Reviews

Awesome Timing
Sampled

The Nexxus Color Assure shampoo just happened to come at the perfect time for me as I had just had my hair colored. I thought it worked great in my color treated hair!

5
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My hair felt heavy after use
Sampled

After I used this shampoo on vacation (since it was a perfect sample size), my hair felt heavy all day - like product was left in it, though I know I washed everything out thoroughly. The shampoo also didn't suds up, and I always feel confused about how much product to use when a shampoo doesn't suds.

2
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Smells good!
Sampled

Smells good and doesnt leave a dry feeling after rinsed out. Pairs well with the conditioner. Love it and will use again!

5
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so so
Sampled

This shampoo was soso, I like a shampoo that lathers good and leaves your hair clean, soft and smooth. I felt although my hair was nappy with this .

3
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Not great
Sampled

I received this shampoo in my monthly box. It smelled good but was very drying to my hair. I would expect a color safe shampoo to be milder.

3
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normal shampoo
Sampled

was a normal shampoo...can't tell if it made a noticeable difference in preserving my color. Hair did feel clean and soft.

3
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Nice shampoo
Sampled

Used this while on a beach vacation and this shampoo /conditioner did a good job on my hair. Like the smell and texture of product.

4
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No moisture
Sampled

After applying the primer I felt that the shampoo totally dried my hair out.

1
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It works
Sampled

My color stayed put. I love this product line. The color assure is definitely something someone with colored hair should try.

5
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Meh... drugstore brands?
Sampled

Seriously BB? I pay you money to get high-end samples of products I can't get in the drugstore or hotel. NO thanks - not interested in old lady salon brands.

1
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