Editor's TipEditor's Tip

Got dark circles? Sumita’s Eye Base pencil is convenient, easy-to-use, and customizable (it comes in 3 different shades).

Sumita

Birchbox Breakdown

Mascara is the beauty equivalent of the LBD—it’s a makeup bag essential that never goes out of style. But which mascara is the right fit for you? This affordable formula is a no-brainer. It lengthens, separates, and amps up the volume in one easy swipe. And it’s full of conditioning ingredients to keep your lashes healthy.

How it Works

This long-wearing formula is made with good-for-you ingredients like vitamin E and has an inky black color that’s an instant eye-opener.

How to Use

Apply from root to tip. For extra drama, wiggle the brush at the root of your lash before brushing through. Layer on an additional coat, but wait for the first coat to dry to avoid clumps.

Water, Stearic Acid, Ethylhexyl Palmitate, Polyvinylpyrrolidone, Acrylates Copolymer, Carnauba Wax ,1.3 Butylene Glycol, Dimethicone, Cyclomethicone, Bees Wax,Propylene Glycol, Microcrystalline Wax, Phenoxetol, Nipaguard CMB, Vitamin E, Iron Oxide Black (C.I.77499)

More for You!
  • Product orders $50+ and all monthly box brands ship free
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Product Reviews & Sample Feedback

110 Reviews
3.6 out of 5 stars
5 Star
31
4 Star
33
3 Star
26
2 Star
14
1 Star
6
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Most Helpful Customer Reviews

A good mascara
Purchased

I love the inky black color this mascara has. I didn't flake either. As soon as I got I put it on and have been using it ever since.

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Nice!
Purchased

This is a solid black mascara. The packaging is small but I loved it because it's easy to fit in my purse. It's not my all time favorite mascara but this is a solid option. I'd repurchase it.

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Love this mascara, great for travel!
Purchased

This is a GREAT mascara for its price, its a tiny bottle but the mascara packs a big punch. Love how it goes on and gives me the length i'm looking for. This is the perfect mascara for traveling since its takes up no space. I normally don't like skinny wands, but this one is awesome!

The reason I'm not giving it a 5 is because it is terrible to take off. I use an over the counter cheap eye makeup remover that usually works well with my products, but this mascara comes off in clumps and it takes a few tries.

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Great on the go
Purchased

This mascara is perfect for touch ups on the go, or over your regular mascara to give it an extra punch of color. The inky black shade is dramatic, and really makes my eyes pop, however, the brush is lacking a little in bristles. I need more to catch the tiny hairs on the outside and inside of my lids.

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Works better then $40 mascara's AND its like False lashes in a bottle!
Purchased

I have tried lots of different masacras and I must say this one is AMAZING!!! I have tried other very expensive brands that couldnt compare to this one IN the least! I LOVE how full and soft my lashes are and I look like I am wearing false lashes they are SO beautiful! I really love the fact that I also had no allergic reactions to this mascara what so ever! LOVE THAT!!! Needless to say I have already told EVERYONE I know about this one!!!

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No Clupms
Purchased

This is a great mascara! The brush is super flexible and has small bristles these two features help keep it from clumping. the bottle is clear and it's easy to see when you order more. It made my lashes look long and full. I'm very satisfied with this purchase.

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Convenient size
Purchased

I bought this little guy for my purse. Apply in one swoop and not too close to eyelid. It gets clumpy. Very dark black color.

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Not bad
Purchased

I love how intense the color is. Although it doesn't have the volumizing effect I usually go for, it went on smoothly, considerably lengthened my lashes and didn't flake. I layer it on top of my usual preferred mascara to add the punch of inky black color and extra length.

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Just okay
Purchased

This mascara was a little too clumpy/thick for my liking. I love mascara that only needs one coat to look good, and this one only needed one coat... but it didn't look very good. I wasn't too impressed and would not buy again.

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Good value
Purchased

I do love this mascara especially for the price. It lengths and volumeizes.I would recommend this. The packaging is super cute too. I wish it came in a brown color.

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