Editor's TipEditor's Tip

For the ultimate in healing, pair with TONI&GUY’s Nourish Conditioner for Damaged Hair.

TONI&GUY

Birchbox Breakdown

We seem to do our darndest to wreak havoc on our hair (highlights, lowlights, straighten, curl, the list goes on), but sometimes even thinking about repairing our strands seems daunting. UK-based TONI&GUY makes it easy peasy with this shampoo specially formulated for damaged hair, which softens and fortifies for radiant results.

How it Works

The cleanser works to gently refresh and strengthen hair that’s become weak, dull, and damaged from daily styling abuse. The result is a revived, healthy-looking ‘do.

How to Use

Apply to wet hair, work into a lather, and rinse. Repeat if desired.

Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Dimethiconol, Parfum (Fragrance), Glycol Distearate, Glycerin, Carbomer, Guar Hydroxypropyltrimonium Chloride, Gluconolactone, Trehalose, Adipic Acid, Sodium Sulfate, TEA-Dodecylbenzenesulfonate, Amodimethicone, PPG-12, Citric Acid, Disodium EDTA, PEG-45M, Trideceth-12, TEA-Sulfate, Triethanolamine, Cetrimonium Chloride, DMDM Hydantoin, Sodium Benzoate, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, Citronellol, Geraniol, Limonene, Linalool, CI 77019 (Mica), CI 77891 (Titanium Dioxide).

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

605 Reviews
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Most Helpful Customer Reviews

Leaves your hair soft and shiny
Sampled

I was skeptical about trying a new brand that I hadn't heard of, but was pleasantly surprised with the Toni&Guy shampoo. It left my hair feeling soft and shiny and not weighed down. Also, the scent is fantastic!

5
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Great choice
Sampled

I took the sample of this shampoo and conditioner to the beach with me on a family vacation. My hair is never dirtier than a day at the beach. This combo smells amazing, lathers well, and made my hair feel hydrated after a day in the sun. I will be purchasing the full size bottles.

5
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My favorite shampoo ever
Sampled

This is hands down my favorite Birchbox sample I've ever received. I have highlighted hair and this shampoo does a great job of keeping my color treated hair silky smooth. On top of that, unlike a lot of nicer shampoos, this lathers really really well. Loved this one so much its now my shampoo of choice and I've bought it twice.

5
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Perfect Product
SampledPurchased

Received this product as a sample and loved it right away. Loved it enough to purchase it. Hair comes out perfect each time I use it.

5
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Really Softens
Sampled

I have very coarse and kinky hair that is basically bleached blonde. Thus, my hair is always dry. I have conditioners and shampoo that make my hair soft when I keep it in its natural state and let it air dry. However, when I blow dry it out and straighten it with a flat iron most hair treatments will not hold throughout and keep my hair soft. I was silly to not have tried this earlier, its literally been having around my house from an old birch box. I finally tried it for the late two weeks (yes the sample lasted that long) and I absolutely love it! The shampoo and conditioner combo is perfect for a blow dry and straightening treatment!

5
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Wow
Sampled

I just tried the sample of this cleanse shampoo and I'm wondering why I waiting so long!? The fragrance of the shampoo is nice and it left my hair shiny, soft, and straight after a blow out. I am in love with this shampoo and the conditioner too.

5
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Nice Shampoo
Purchased

This shampoo smells great and it's not too overpowering. My hair feels soft and clean after I've used it and the texture is nice.

5
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LOVE LOVE LOVE

I have not been a fan of any shampoo that I have gotten in box and then I finally git around to trying this one. I am upset that I waited so long and missed out on this gem! I am in love. It left my hair soft and it felt fuller, stronger and left more body. My hair is normally fairly greasy by the end of the day or next morning and needs to either be washed again or I must use a dry shampoo, I was amazed that I did not have to with this. This is a must buy for me and it is at a great price point.

5
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TONI&GUY CLEANSE SHAMPOO FOR DAMAGED HAIR

I really was surprised at how well this shampoo worked on my dry / damaged hair, plus love the scent, will definitely be purchasing this in the full size.

5
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LOVE IT!

I've tried so many shampoos and conditioners, and Toni&Guy is the best so far. It left my hair soft and strong. I love the smell and I will definitely buy it for myself!

5
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