I love Gimme Brow because it is effortless and super easy to apply. I have always been afraid of penciling in my eyebrows in fear of them looking drawn on or misshapen. This brush allows for super easy application. With only a few swipes, it adds volume and definition to your lashes, all without looking drawn on, clumpy, or fake. It really brightens up your whole face, requires zero think time, and looks totally natural. I am fair skinned with some warm undertones so I use the one for lighter brows. I just swipe and go every morning. AMAZE.