Editor's TipEditor's Tip

Got dark circles? Sumita’s Eye Base pencil is convenient, easy-to-use, and customizable (it comes in 3 different shades).

Sumita

Birchbox Breakdown

Mascara is the beauty equivalent of the LBD—it’s a makeup bag essential that never goes out of style. But which mascara is the right fit for you? This affordable formula is a no-brainer. It lengthens, separates, and amps up the volume in one easy swipe. And it’s full of conditioning ingredients to keep your lashes healthy. This trio includes black, brown, and blue.

How it Works

This long-wearing formula is made with good-for-you ingredients like vitamin E and leaves rich color for an instant eye-opener.

How to Use

Apply from root to tip. For extra drama, wiggle the brush at the root of your lash before brushing through. Layer on an additional coat, but wait for the first coat to dry to avoid clumps.

Water, Stearic Acid, Ethylhexyl Palmitate, Polyvinylpyrrolidone, Acrylates Copolymer, Carnauba Wax ,1.3 Butylene Glycol, Dimethicone, Cyclomethicone, Bees Wax,Propylene Glycol, Microcrystalline Wax, Phenoxetol, Nipaguard CMB, Vitamin E, Iron Oxide Black (C.I.77499)

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

11 Reviews
4.3 out of 5 stars
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Most Helpful Customer Reviews

Good

This is pretty good. It is not my personal fav because I prefer dramatic lashes. If you are looking for something a little more natural this may be for you. I have sensitive eyes ans had zero issues.

4
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Jury still out on this one
Purchased

I can't decide even after using these, if I like it or not. I think the black shade shows up, but the other ones don't. I have light lashes, so the blue and purple don't seem to show up at all.

3
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I love these mascaras to go in 3 colors
Purchased

The blue is fun to put on the tips, the brown for n everyday natural look nd the black for more dramatic going out looks.

5
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Love it!
Purchased

I have a pretty decent set of lashes, so I really just want a little definition in my mascara. This is perfect! No clumping! But it's totally build-able. And the colors are really nice. I'm now in love with the brand!

5
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Almost perfect!
Purchased

This is a great product. All three colors go on smoothly with no clumping. I only wish the brushes were curved. All three colors are great!

4
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Don't let the size fool you!
Purchased

There is actually the same amount of mascara in those little tubes versus other ones you may buy. The packaging and wand look pretty simple, but this is one of my favorite mascaras and for the price, you cannot beat that! I've bought these mascaras for my mom and co-workers who are like me, always on the hunt for a great mascara. The search is over!

5
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Great for heavy pigment
Purchased

The black and brown are just pretty standard mascaras but the electric blue is really something special when you really want some oomph!

4
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Too Clumpy for me
Purchased

I have naturally dark lashes and was hoping the blue would really show up and it didn't. Found the formula a bit clumpy - I wear contacts. On the plus side, the formula is gentle and washes off with soap and water.

3
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Fabulous
Purchased

Love the blue. Looks fabulous with blue eyes. I can't wait for a full size tube. Definitely a must try.

4
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Lovely Lashes
Purchased

I wasn't sure I'd like these mascaras but I do. I try to use a mascara that isn't clumpy on the wand and sometimes that's hard to find; with your product it's a no brainer- it's awesome.

5
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