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We've heard from many of you that you're being more conscious about what you use on your hair, face, and body—and the first step is taking a closer look at product labels. And from your feedback, we know that there are main ingredients that concern you: parabens, phthalates, sulfates, petrochemicals, and GMOs (genetically modified organisms). This category is designed to make it easy for you to find what you're looking for—it’s filled with editor-approved picks that are free from every single one of those questionable ingredients. From luscious organic oils to beautiful mineral-based blushes to hydrating natural shampoos and conditioners, these effective formulas will check all your boxes.
Questions or feedback about these picks? Email us at email@example.com