Editor's TipEditor's Tip

For a snag-free curling experience, detangle and smooth hair with the SARAHPOTEMPA “Power” Paddle Brush.

SARAHPOTEMPA

Birchbox Breakdown

Invented by celebrity hairstylist Sarah Potempa, this game-changing curling iron is genius enough to crown her the Thomas Edison of hot tools. Her light-bulb equivalent of a beauty breakthrough? The steel rod rotates on its own, saving you the trouble of manually wrapping your curls—and ensuring that your ringlets are evenly spaced. Adored by celebs like Heidi Klum and Mindy Kaling, the high-tech number is just as effective on us mere mortals.

How it Works

At the press of a button, the rotating curling iron gently winds each lock of hair around its heated ceramic rod (and stops as soon as you let go). The rod can be switched to rotate clockwise or counterclockwise—for curls that always twist away from your face. Eureka!

How to Use

Set the digital temperature control to your desired heat level. Next, choose your curl direction: Select “R” for the right side of your head and “L” for the left. Clamp the end of a piece of hair and press the “Go” button to make the rod rotate—no manual effort required. Once hair is wrapped all the way around the rod, unclamp to set the curl free. Repeat across your head, then finger-comb for loose, natural waves.

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

36 Reviews
4.8 out of 5 stars
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30
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Most Helpful Customer Reviews

Just Okay
Purchased

I was very excited about this product because I needed something to reduce the time it takes to curl my long, thin hair. I really enjoyed how easy it was to use this, but I do not like the clamp mark it makes at the end of my hair.

3
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BEST curling iron EVER!!!

This is seriously the best curling iron I have ever purchased!!!!!!! and I also own two high-end curling wands with the hope that they would have been this great. With a wand it takes me at least an hour to do my whole head, but with the beach waver it takes AT MOST 30 minutes! And I have a ton of hair that is super thick. It really couldn't be any more simple to use this iron and it gives you the BEST curls ever...no joke!! I really was unsure about spending so much money on yet another curling iron, but I have not once regretted this purchase. Every time that I use it I am so happy because there is no frustration involved in curling your hair. With a wand the hair is always slipping off the wand and getting tangled, but with the beach waver you just clamp it in and press "go." I love it so much!! So happy she invented this and I tell everyone about it!!!! :) :)

5
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AMAZING!!!
Purchased

I was very skeptical-- I waited a long time to order this curling iron despite the great reviews. Long story short, it's amazing. I've never received so many compliments on my hair. It comes with very simple instructions that are basically idiot-proof (which I need) and saves me tons of time-- plus the result is amazing.
In fact, my hair still has awesome soft waves when I brush it out the next day. Fabulous product!

5
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Style SAVER

The Beachwaver has made curling my hair so fast and so easy!! This item has been a beauty lifesaver! I cannot imagine life without it!

5
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Amazing!!!
Purchased

I have used so many different curling irons. I have very straight long hair. I curl my hair everyday. I just got this curling iron a few days ago!! It is amazing. So easy to use and my curls are totally beachy. Amazing product. My hair looks even better the next day with a few adjustments. If you curl your hair you need this!!

5
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Love it!
Purchased

I love the BeachWaver! It does take some getting used to and a little practice, but once you find your groove, it's super easy to use! It does exactly what it promises and gives you beautiful, beachy, hair!

5
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wow
Purchased

I'm so glad I bought this! It's really amazing. This is the first ever curling iron I've owned, and it is just so simple to use! I consistently get complements each time I use it!

5
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Amazing, even for a curling dummy
Purchased

I am a total curling iron novice. Literally I'd never ever used one before I bought this. But I thought I'd take a chance and this one seemed like it might be easy to use. I have rather long, medium thick hair and this thing does an amazing job. Everyone compliments my hair now. There is a learning curve, especially for a curling newbie. But after about three times doing it I felt pretty competent. I watched a couple of videos on how to use it and they were helpful. It takes maybe 12 or 13 minutes for me to do my whole head and it really lasts! The curls even last till the next day (though my hair really can't go two days before shampoos so I don't get to take advantage of that.) A little heat protector, a little valorizing mousse, bam! Perfect, celebrity style waves. I never knew my hair could look like this. Absolutely recommended.

5
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Must-have for anyone with long hair!
Purchased

If you have long hair, there is not an easier product to use to get perfect curls every time. It's so simple to use and perfect! Curls hold beautifully and my hairstyles can last 2 days with no problem. Love that you can adjust the temperature. Seriously worth the money!

5
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Great product, easy to use-great results!!!
Purchased

I bought this thinking it was a bit on the pricey side but once I used it for the first time I realized how great it was. It is really easy to use, my hair is about mid length and I can create waves very easily with this beach waver. Each time I use it I get a ton of compliments! Worth the money!

5
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